ApplyDescription
The Digital Marketing Analyst provides support for both the Digital Platforms and Integrated Media teams, focusing on the agency’s analytics and measurement offering. This role plays an integral part in fostering the agency’s data-driven culture and advocates for how the agency can use data to support its ability to tell compelling marketing narratives, helping to inform digital strategy development and media campaign performance insights and optimizations.The primary responsibility of this position will be to develop and manage client and internal reporting with actionable insights on the performance of marketing tactics covering digital ad campaigns, social campaigns and website analytics.
Essential Duties & Responsibilities as Digital Marketing Analyst
- Manage digital data streams and assist in the development of monthly reporting and insights for marketing initiatives for assigned clients.
- Manage and analyze website analytics
- Aggregate and transform data from advertising and social platforms
- Assist in crafting actionable insights where needed based on the measurement framework and data available
- Create data visualizations for internal and client-facing dashboards
- Implement And determine event tracking for tags in Google Tag Manager
- Troubleshoot data discrepancies and resolve issues
Additional Responsibilities
- Proactively assist in identifying new approaches, vendors and ways of working to help grow and evolve the way we use data to make more sophisticated and informed decisions
- Be an advocate for a data-driven mindset in the agency
- Model a conscientious, straightforward and dedicated work ethic
- Passionately uphold the agency brand, culture and values
- Collaborate among multiple cross-functional agency teams effectively and efficiently
Communication Skills
- Demonstrate excellent written, verbal and listening skills
- Demonstrate outstanding presentation skills in formal and informal settings and be an excellent meeting leader
- Communicate in a responsive, clear, coherent and professional manner
- Work with internal, cross-departmental teams with self-assuredness and sensitivity
- Maintain a candid professional relationship with other Wray Ward employees
Requirements
- 2-4 years of experience working with digital ads and analytics platforms such as GA4, and the Google Marketing Platform (CM360, SA360, Google Ads…)
- Data visualization experience using business intelligence tools such as Looker Studio
- Proficient in advanced Excel/Google sheets functionalities to manipulate, analyze and interpret large data sets, extracting actionable insights to inform data-driven decision-making in marketing strategies and analytics initiatives
- Basic understanding of SQL
- Experience with in-house agency marketing analytics, reporting on digital campaigns and website performance
- Proven history of developing valuable and actionable monthly reporting for clients and internal teams
- Strong organizational skills to effectively manage multiple projects at a time
- Working knowledge of the digital media landscape
- Effective problem-solver
- Bachelor’s degree
This job description serves as an overall summary of responsibilities for the position outlined. Please note it is subject to change with specific expectations associated with the position.
Culture Alignment
At Wray Ward, we firmly believe that internal and client relationships are key to our success. Certain attitudes define how we work and are important in what we seek for our culture and mission. Our key agency attitudes are:
- WE, NOT ME — We check our egos at the door. As a result, we thrive in a positive, collaborative atmosphere that welcomes diverse professionals and invites everyone to contribute their best.
- ASK “WHAT IF?” — Always going beyond what is and considering what could be, we create unexpected possibilities that differentiate our brands and accelerate their success.
- BE FEARLESS — Creativity demands that we hold nothing back. So we mutually support each other in speaking up, taking risks and courageously contributing audacious, unedited, unconventional ideas.
- NAIL IT — Everything we do is about results. We not only achieve our clients’ goals, but also continually exceed their expectations. Every person here shares individual responsibility for their own, our agency’s and our clients’ success.
Our 39,000-square-foot home promotes collaboration and productivity through inspired meeting areas, offering natural light, vibrant colors, patterns and textures. Homelike elements are found in every corner, from the open-air roof-deck to our game room with foosball, ping-pong, Connect Five, classic board games and cornhole. Brightly colored throw pillows on sofas and our town hall meeting space, smart entertainment systems and live plants are scattered throughout. From holiday parties to movie nights, bowling and dodgeball teams to yoga and walking groups, we have a warm and inviting culture.
Our office ushers us in, and it welcomes us home.
Our Mission
Day in and day out, we will passionately create the most innovative, engaging and effective work in the home category — we will live it, we will breathe it and we will own it.***Candidates must possess authorization to work in the United States, as it is not the practice of Wray Ward to sponsor individuals for work visas. Wray Ward participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the United States.At Wray Ward, we strongly believe that a diverse staff and inclusive culture will greatly enrich our work, our business, our industry and our lives.
We are committed to an intentional approach to listening, understanding and talking, and to using our individual and collective talent, voices and influence to drive change.Wray Ward is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran and basis of disability or any other federal, state or local protected class.
