The Product Marketing Manager will be responsible for all go-to-market activities related to promoting a given set of products (DCLL/DCLP/DCLR/VIP and DCL53/Other) to our customer segments. He/She/They will also be responsible for realizing product enhancement ideas and benchmarking against competitive product offerings. This role will report to the Senior Manager of Digital Marketing.
Duties and Responsibilities
- Define segments/audiences and go-to-market plans for supported products
- Develop Demand Generation initiatives per product to include crafting unique value propositions, headlines, CTAs, and other relevant content/messaging per segment for supported products
- Work with internal and external design resources to develop marketing support and sales enablement materials for supported products
- Identify keywords for digital pursuits and help define campaigns to exploit them
- Benchmark competitive product offerings
- Analyze funnel (lead gen, velocity, etc.) for each demand gen initiative and implement optimization tactics
- Create and manage budgets for supported product marketing initiatives
Qualifications
- Bachelor’s degree in marketing or business administration required
- At least 7 years of relevant work experience in a B2B marketing role required – direct experience in Product Marketing and experience in the Transportation industry strongly preferred but not required
- Experience practicing agile marketing preferred
- Experience working with commoditized or commoditizing products preferred
- Ability to turn data and analytics into executable product marketing plans
- Self-starter with the ability to manage multiple projects simultaneously
- Comfort level and ability to work cross functionally at all levels of the organization (administrative to senior leadership)
- Excellent written and oral communication skills
- Experience with Microsoft Office required
- Experience with Salesforce.com and Pardot preferred
- Must be able to pass a pre-employment drug screening
Benefits
We understand that your role at DCLI is only part of who you are. Our comprehensive compensation and benefits package provide resources for you to be your best self, grow professionally and personally, and reach your full potential.
- Excellent health, dental, and vision insurance options for you and your family
- Ample PTO and paid holidays
- 401k with company match
- Flexibility to support a healthy work-life balance
- Wellness resources
- Company-sponsored parties, outings, and other perks
Development Opportunities
At DCLI, you’ll find that everyone – from your coworkers and managers to the senior leadership team – wants to see you succeed and there are opportunities available for you to develop in your current role and prepare to take that next step in your career:
- Tuition reimbursement
- Internal training and educational resources
- Quarterly and annual awards for outstanding performance
- Pathways to promotions and access to advice, feedback, and mentorship
- Participation in professional organizations
- Internships
