Transparent Partners is an independent consultancy that specializes in enhancing customer experiences through a marketing lens. Our goal is to identify the unique mix of data, technology and operational processes that will empower brands to thrive in the ever changing marketing landscape.
Practice Overview
The Data and Analytics (D&A) Practice primarily focuses on projects related to customer data strategy, management, analytics, and measurement. The D&A team is responsible for designing, implementing, and operationalizing capabilities for collecting, analyzing, and interpreting data to provide insights that help inform business decisions. The D&A team helps companies identify opportunities for growth, optimization, and improvement to customer experiences.
Position Overview
We are seeking a highly driven, entrepreneurial marketing analytics and data strategist with a track record of building and delivering data, measurement, analytic, and technology solutions. As a key contributor for Data & Analytics (D&A) within Transparent, the Manager must stay on top of the bleeding edge of marketing measurement, data strategy, technology & analytics including emerging capabilities that will allow our customers to support the next generation of the marketing function. Experience should include understanding current client needs, identifying solutions, organizing a strategy around customer outcomes and delivering value back to our clients. The role will work collaboratively with our Accounts team and Technology team to integrate the D&A elements into overall deliverables.
Position Qualifications
- 4-year college degree in related field: MBA a plus.
- 5+ years of technology and data analytics work (such as data engineering, integration, or data visualization) across various data sources, modeling, or consulting.
- Strong background and relevant experience leading, managing and implementing strategies to gain business value from data.
- Understanding and experience with configuration and implementation of marketing technologies and analytics tools.
- Understand the capabilities of Customer Data Platforms and related data-centric marketing technologies.
- Ability to take initiative and work in collaboration with internal team as well as external partners (brands, agencies and platforms)
- Ability to quickly identify and understand broad business issues as well as the immediate urgencies that help shape the direction of strategic marketing initiatives
- Strong communication skills – must be able to clearly articulate our approach and strategic recommendations in presentations with senior leaders.
- Ability to communicate complex topics in writing and verbally with audiences of varying understanding and backgrounds
- Must have a consultative approach to solving complex challenges to deliver on measurable business results
- Excellent leadership and team building/management skills; ability to provide clear and concise direction/feedback to external and internal stakeholders as well as the ability to influence others
- Technical familiarity or competency in data analysis and visualization tools such as SQL, Python, Tableau, Data Studio, and related tools
Responsibility: Data Analysis & Strategic Thinking
- Collect and document key functional requirements to achieve expected deliverables defined in project scope
- Assess the current state of client measurement, data, technology and analytics ecosystem. Evaluate data platforms, identify opportunities to create new systems and analytics to drive ROI. Formulate findings into client deliverables with analysis and meaningful implications
- Build a gap analysis that outlines opportunities that exist and recommend a path towards a solution, including continuation of services over time.
Responsibility: Domain Knowledge
- Be a primary subject matter expert on Marketing Measurement, Data Strategy, Marketing Technology & Analytics
Responsibility: Deliverable Build
- Understand client needs to guide towards client deliverables
- Contributes to deliverable creation and may own portions of content-building
Responsibility: Client Relationship Management
- Play a client-service role by partnering with clients to become a trusted advisor, manage and exceed client expectations, and present findings to clients.
Responsibility: Prospecting and Business Development
- Support business development efforts in establishing new client partnerships
Responsibility: Organizational Development
- Help maintain, inform and improve upon internal process flows and governance
- Develop a deep level of trust across internal disciplines and contributing to the success of the work stream delivery
- Play an active role in supporting advancement of Transparent internal goals to educate and advance our collective expertise
- Contribute to Transparent’s branding and awareness efforts through content creation, social marketing and event participation
- Continued focus on educational and network development opportunities
Benefits
- Competitive salary + bonus opportunities
- Health, dental, and vision coverage
- 401k with match
- Fully-remote or hybrid work environment
A senior prefix may be applied if an individual has demonstrated ability to: Team Manager | Effectively manage other team members by delegating work as appropriate, providing constructive feedback routinely, and creating targeted opportunities for professional developmentAccount Strategy | Ability to develop and execute against strategic account plans to strengthen our client partnerships and grow business relationshipsGrowth Management | Contribute to business growth and development by establishing relationships through trust and integrity, proactively surfacing gaps, and identifying opportunitiesDecision Maker | Identify priorities, how to create head space and teaching others how to best manage their own time and utilize their geniuses to drive great work outputs and client relationshipsThought Leadership | Deliver value to the Transparent organization by applying learnings from continued education and training programs that directly improve our ways of working, processes and procedures Concurrent Responsibilities | Successfully manage project plans for various work streams across multiple accounts at a time Our people and cultureAt Transparent our goal is to promote an inclusive, equitable, and diverse environment to foster a sense of belonging.
We believe that creating an inclusive environment is paramount in driving innovation, creativity and value for our clients and our people. All applications will receive consideration for employment without regard to ethnicity, religion, gender, gender identity or expression, sexual orientation, nationality, disability, age, or social background.Transparent Media Partners, LLC is an Equal Opportunity employer. Personnel are chosen on the basis of ability without regard to race, color, religion, sex, national origin, disability, marital status or sexual orientation, in accordance with federal and state law.If there are any further questions, please contact: careers@transparent.partnersApply for this job
