Who we are at Embroker
Embroker is the radically simple destination for industry-tailored commercial insurance. Our mission is to make it radically easier for businesses to get the right coverage at the best price. With a technology-first, customer-centric approach, Embroker is changing how businesses protect themselves, their staff, and their customers. In 2015, Embroker has raised over $150M in funding from leading fintech investors.
*POSITION CAN SIT ANYWHERE REMOTELY IN THE US OR CANADA
BASE SALARY: $60,000 - $70,000 CAD // $65,000 - $90,000 USD
As a Paid Media Specialist, you will plan, execute, and optimize our paid media campaigns across various digital platforms. The ideal candidate will have a strong understanding of B2B marketing, strong data analysis skills, and a passion for driving profitable growth through paid media strategies.
Job Duties
- Develop, implement, and manage paid media campaigns across platforms such as Google Ads, LinkedIn, Facebook, and other relevant channels
- Monitor and analyze campaign performance, making data-driven decisions to optimize and improve ROI
- Collaborate with the marketing team to align paid media efforts with overall marketing strategies and objectives
- Conduct A/B testing to identify the most effective ad creatives, targeting options, and bidding strategies
- Manage budgets, forecasts, and spending to ensure campaigns remain within budget and achieve desired outcomes
- Stay up-to-date with industry trends and best practices to continuously improve campaign performance
- Provide regular reports and insights on campaign performance to stakeholders
- Performs other duties as required
Qualifications
- Bachelor's degree in Marketing, Advertising, Business, or a related field; or an equivalent combination of education and experience
- 3+ years of experience managing paid media campaigns, preferably in a B2B environment
- Proficiency in using digital advertising platforms such as Google Ads, LinkedIn Campaign Manager, Facebook Ads Manager, etc.
- Strong analytical skills with the ability to interpret data and make informed decisions
- Experience with A/B testing and other optimization techniques
- Excellent communication and collaboration skills
- Ability to manage multiple projects simultaneously and meet deadlines.
- Knowledge of the insurance industry is a plus but not required
- Collaborative team player with a proactive, results-driven attitude and a passion for driving growth and innovation
- Ability to work cross-culturally on a global team
- Prolonged periods of sitting at a desk and working on a computer
- Ability to perform at a high level in a remote work environment
Our Values
The Embroker Pack lives by three core values that have taken us from an idea to a growing, well-funded player in the Insurtech space.
Pack First
We succeed and fail as one team. We optimize for what is best for our entire organization. We always assume positive intent.
Be All-In
We are 100% committed. We move fast and are proud of what we build. We attack challenges with relentless positivity.
Create Magic
We strive to amaze and delight at every touchpoint. We make our work fun through teamwork, play, and positive energy.
AT EMBROKER, EMPLOYEES COME FIRST. BENEFITS SUMMARY HIGHLIGHTED BELOW FOR US & CANADIAN EMPLOYEES.
US Employees
- Medical - 5 plans to choose from including one with an employer funded HSA
- Dental - Employer pays 100% of employee premium
- Vision - Employer pays 100% of employee premium
- Life and AD&D - Employer provided as well as additional voluntary
- Short and Long Term Disability - Employer provided
- Flexible Spending Accounts - Medical and Childcare
- Accident
- Critical Illness
- Employee Assistance Program - Including dependents
- Pet Insurance
- 401(k) with Employer Match
- Unlimited Flexible Time Off (Vacation)
- Sick Time
- 12-Weeks Paid Parental Leave
- Work from Home Office Set-up Stipend
- Paid Subscription for Wellable Wellness
- Stock options
Canadian Employees
- Medical
- Dental
- Vision
- Life and AD&D
- Long Term Disability
- Employee Assistance Program
Additional portable insurance coverage is also available including:
Additional benefits offered:
- RRSP with Employer Match
- Unlimited Flexible Time Off (Vacation)
- Sick Time
- Parental Leave with Salary Top-Up Program
- Work from Home Office Set-up Stipend
- Paid Subscription for Wellable Wellness
- Stock options
