The Market/Marketing Research Specialist will be responsible for working with our Marketing Technology solutions, extracting data and information from them, and turning that information into meaningful insights to help inform Marketing tactics and strategies. He/She/They will also be responsible for market and marketing research projects in support of the Commercial team and cross functionally. This role will report to the AVP of Marketing.
Duties and Responsibilities
- Analyze available data from MarTech systems and share insights with Commercial team
- Produce and audit the monthly Marketing KPI reports
- Undertake quantitative and qualitative research and information gathering (competitive, market conditions, customer segments, etc.)
- Assist with Customer Experience research and reporting for the broader organization (NPS, Customer Success surveys, Road Service surveys, etc.)
- Assist with broader market research analysis and reporting including macro-economic business indicators in support of the Finance team
- Manage the lead queue and top of the funnel activity in Salesforce.com
- Act as the point person for tactical data improvement efforts with other cross functional teams
Qualifications
- Bachelor’s degree in marketing research/analytics required
- At least 5 years of relevant work experience in a B2B marketing research/analytics role required – experience in the Transportation industry strongly preferred but not required
- Exceptional analytical and strategic thinking abilities
- A passion for statistical research, a desire to “live in the data”, a genuine curiosity to see what can be found through analysis
- Ability to turn data and analysis into digestible business insights
- Familiarity with a broad range of Marketing Automation and Marketing Technology solutions preferred (Salesforce.com, Pardot, GA4, media monitoring tools, SEO tools, etc.)
- Self-starter with the ability to manage multiple projects simultaneously while maintaining close attention to detail
- Comfort level and ability to work cross functionally at all levels of the organization (administrative to senior leadership)
- Must be able to pass a pre-employment drug screening
Benefits
We understand that your role at DCLI is only part of who you are. Our comprehensive compensation and benefits package provide resources for you to be your best self, grow professionally and personally, and reach your full potential.
- Excellent health, dental, and vision insurance options for you and your family
- Ample PTO and paid holidays
- 401k with company match
- Flexibility to support a healthy work-life balance
- Wellness resources
- Company-sponsored parties, outings, and other perks
Development Opportunities
At DCLI, you’ll find that everyone – from your coworkers and managers to the senior leadership team – wants to see you succeed and there are opportunities available for you to develop in your current role and prepare to take that next step in your career:
- Tuition reimbursement
- Internal training and educational resources
- Quarterly and annual awards for outstanding performance
- Pathways to promotions and access to advice, feedback, and mentorship
- Participation in professional organizations
- Internships
