MyCarrier is seeking a proactive and detail-oriented Marketing Specialist to join our marketing team. As a Marketing Specialist, you will support the development and execution of marketing campaigns aimed at driving new sources of revenue and maximizing ROI. This role offers a great opportunity to grow your marketing skills and contribute to the overall success of our company.
Core Responsibilities:
Work alongside of our marketing and sales teams to create campaigns that nurture existing free users into paid upsell opportunities
Work with sales and marketing leadership to design campaigns that support top-of-funnel and attract new users, including but not limited to writing email copy, uploading lead lists, and building emails in Hubspot
Create various A/B tests aimed at improving the effectiveness of our campaigns and scaling those that are successful
Write and design sales enablement material, including but not limited to sales sequences, powerpoint decks, one pagers, campaign outlines, and other needs as requested by sales and marketing leadership
Train and enable the sales team on upcoming campaigns and ensure alignment on the outcome of campaigns
Explore the use of our existing channels (organic and email marketing) and, in collaboration with the Senior Director of Marketing, learn how to implement tests on new channels
Collaborate with the Director of Sales Operations to analyze trends and reports that drive insight into the marketing team’s overall impact on the organization
Analyze and optimize campaigns based on performance metrics, identifying trends, and recommending changes as needed
Plan, organize, and support the company’s attendance to trade shows and various events throughout the year
Support with administrative marketing requests as needed
Who You Are:
You have a degree in Marketing, Communications, a related field, or equivalent work experience- You have in-depth knowledge of the MyCarrier TMS platform
You have a knack defining, managing, prioritizing, and driving projects
You can easily communicate with various departments and senior leadership
You have a positive “can-do” attitude with a desire to solve problems, learn, and grow
You have strong analytical skills with the ability to use data to identify trends and insights
You are constantly looking for other ways to improve adoption of our product and explore new avenues for revenue
You are comfortable working cross-functionally with product, sales, marketing, and customer service to successfully launch campaigns that impact the wider Revenue team
