Description
The Group Account Director is the senior owner of client service for large or complex life sciences, and biopharma accounts with a focus on advanced digital initiatives at the business unit or corporate level. Key responsibilities include building, maintaining, and overseeing client relationships, growing revenue within large established accounts, ensuring exceptional customer service to all clients within the assigned account, and leading and mentoring direct reports. They also act as the primary client advocate for project teams to ensure projects meet client’s business needs.
In addition, this role will serve as a strategic advisor to clients, with a vision for long-term growth and evolution of the account. This position will have accountability for driving client service and execution within highly complex Omnichannel Enablement initiatives.
Key Responsibilities, including but not limited to:
- Management and Mentoring. With assigned direct reports, the Group Account Director will:
- Lead and motivate assigned direct reports to infuse best-in-class client service into assigned work/projects
- Mentor, coach, and counsel direct reports to facilitate their growth, development, satisfaction, and retention
- Support ongoing performance reviews and development plans for the Client Service team
- Account Oversight. For all work within the assigned account, the Group Account Director will:
- Maintain an in-depth understanding of the client’s business, products and market landscape, across all divisions within the account
- Build and maintain strong business relationships with senior management and other key stakeholders in the client's organization, to facilitate long-term profitable growth
- Partner with Account Directors and Account Managers to ensure exceptional client service and high levels of client satisfaction across the account
- Lead key Account-Level initiatives such as business reviews, tactical planning, operational change management, etc., partnering with Account Directors and other team members as needed
- Proactively drive ongoing account planning to ensure all opportunities and challenges within an assigned client are understood, solutions identified, and that the account is being developed in a strategic and successful manner, including partnering with and advising Account Directors as needed
- Proactively provide forward-looking strategic and tactical advice to clients on digital marketing topics and initiatives, to drive innovation within the account and highlight CG Life’s value as a digital marketing partner
- Facilitate cross-project communication and alignment to ensure that CG Life work aligns with account-level business goals and strategies. This includes establishing scalable and efficient processes to ensure brand knowledge is disseminated and maintained effectively for internal teams
- Participate in shaping marketing strategies and tactics that will be presented to the client for consideration
- Keep up with technology trends such as web, mobile, social, data management, enterprise software, marketing automation, and personalization, and participate in knowledge exchanges with peers
- Project Leadership. On assigned projects, the Group Account Director will:
- Build and maintain strong business relationships with all project stakeholders in the client’s organization
- Act as the primary client advocate to support project teams
- Work with project managers to drive complex digital projects from both a strategic and business relationship perspective
- Liaise with cross-functional team members as a part of everyday project activities to ensure CG Life is consistently meeting client objectives
- Lead client presentations and meetings for a variety of project- and account-related needs, including leading strategic or analytical discussions
- Assist clients with needs definition and the shaping of project details, and support the creation of various presentations and documentation
- Develop comprehensive statements of work and project briefs and ensure all legal documentation is accurate and in place for each phase of a project
Requirements
- 12+ years experience in a client-facing role at a digital marketing agency, or within a digital marketing role on the client/brand side
- Experience in pharmaceutical marketing, healthcare data management, or similar regulatory environments required
- In-depth knowledge of advanced digital marketing concepts, internet technologies, social media and mobile, and capability and desire to learn and understand new technologies quickly
- Familiarity with operational aspects of digital marketing at the enterprise level, including platform implementation, process development, and change management
- Demonstrable experience in relationship management or account management with close involvement in delivery of work and growing service offerings within an account
- Experience supporting and executing multi-faceted marketing strategies within large organizations, or similar skill set
- Willingness and ability to travel frequently (up to 1-2 times per month)
- Ability to put together professional-looking documents and presentations
- Strong presentation/public speaking skills
- Strong analytical abilities and the ability to carefully manage details
- Ability to independently lead projects and activities, and proactively define priorities
- Ability to focus and work under pressure during tight deadlines with tact and professionalism
Reports To:
SVP, Client Engagement
Benefits
We are proud to offer a comprehensive benefits package to all of our employees:
- Medical, Dental & Vision Insurance. We cover a generous portion of employee contributions
- 401K plan. We invest in present and future you, which is why we offer a generous match and immediate vesting on our plan
- Parental Leave. Generous paid time off for parents to bond with their newest addition
- Professional Development. Each employee has an annual budget to allocate to professional development opportunities. Employees are encouraged to take a workshop, attend a webinar, join associations, and do anything else that will help them grow in their careers.
- Sabbatical Program. Enjoy 4 weeks of paid leave following 6 years of service to pursue travel, time with family, and drive in a new hobby; the options are endless!
- And more! We offer life insurance, LTD, a robust employee assistance program, and more!
