As part of our growing Marketing team, the Director of Demand Generation will drive Turquoise Health’s pipeline-building marketing efforts. You will launch and manage campaigns across the full range of marketing tactics. In this role, you will partner with our sales team, internal thought leaders, and marketing teammates to drive awareness, build a pipeline, and help us meet our revenue goals. This will grow to be a leadership role, supervising our marketing operations function, a critical component of our demand generation strategy, and hiring that team. Are you someone strategic, who can optimize campaigns, and knows their way around Google Analytics? Are you ready to help us make healthcare transparent for everyone? Then this is the role for you.
We strongly encourage BIPOC, people with disabilities, and LGBTQIA+ folks to apply for any open roles of interest. Building a truly diverse team is a challenge that we do not shy away from. Healthcare affects all people differently, but it significantly affects those in underserved communities. With a robust, diverse team, we are stronger and better equipped to change the future of healthcare for all.
Responsibilities
As Director of Demand Generation, you'll…
Most of the time:
- Plan, execute, and optimize multi-channel demand generation campaigns to drive qualified leads and opportunities
- Accountable for specific pipeline goals each year and quarter
- Manage a Marketing Operations manager who will manage and operate our marketing automation tech stack (HubSpot)
- Monitor campaign performance and analyze metrics to identify insights and opportunities for improvement
- Stay updated on industry trends and best practices in demand generation to enhance campaign effectiveness
- Own our corporate website and be accountable for its performance as a lead generation tool - driving SEO strategy, web offers, and other conversion tactics
- Leverage growth hacking techniques to uncover and produce leads using the latest lead generation tactics, tools, and technologies
- Utilize major paid advertising platforms (e.g., Google Ads, Facebook Ads), social media platforms (e.g., LinkedIn, Twitter), display advertising, and sponsored content to maximize lead generation
Requirements
What you bring to the Demand Generation Director role:
- Proven track record of developing and executing successful demand generation strategies, with at least 3 years of experience leading demand generation for a SaaS or healthcare company
- Strong analytical skills and proficiency in marketing analytics tools (e.g., Google Analytics, HubSpot, Marketo)
- Understanding of the healthcare landscape
- Strong negotiation, communication, and interpersonal skills, with the ability to influence and build rapport with diverse stakeholders
- Strategic thinker with the ability to analyze complex data, identify trends, and develop actionable insights to drive business growth
- Entrepreneurial mindset with a results-driven approach and a willingness to roll up sleeves and take initiative in a fast-paced, dynamic environment
Salary
The salary range for this full-time position is $180,000 - $215,000. Our salary ranges are determined by role and level and reflect the minimum and maximum salary across all US locations (please note: salaries are location agnostic). Within the range, individual pay is determined by factors including job-related skills, experience, and relevant education or training. We will talk about compensation in our first conversation and be transparent throughout the process about which level we think is the best match for you in our organization.
Please note that the salary range does not reflect total compensation, which includes base salary, benefits, and company stock options.
Benefits
- Competitive pay with equity options
- Stellar health care plan options (Medical, Dental & Vision), with FSA, DCFSA, & HSA options
- Company-sponsored disability & life insurance
- Unlimited PTO
- 401(k) + 4% Matching
- Fully remote work + flexible working hours
- $750 work-from-home setup budget
- Paid quarterly in-person co-working weeks
- Quarterly $150 co-hanging stipend to meet up with coworkers
- Monthly $100 health and wellness benefit
- Generous paid family leave
- Annual $1,200 learning & development stipend
About Turquoise Health
At Turquoise, we're making healthcare pricing simpler, more transparent, and lower cost for everyone. Have you or a family member ever gotten an MRI, a lab, or even a straightforward surgery without knowing the cost in advance? That's bonkers, right? We're working to fix that.We're a Series B startup backed by top VCs a16z, Box Group, Bessemer Venture Partners, Tiger Global, Adams Street, and Yosemite. Most importantly, we're an accomplished group of folks (moonlighting as authors, bass players, improv instructors, chefs, linguists, and trivia buffs) with a passion for improving healthcare.
We're eager to find ambitious and well-rounded teammates to join us on this mission.
Job Location
Turquoise Health is a fully remote company based in the US. We work with team members and contractors in the US and around the world, but we operate on US business hours and work with clients entirely based in the US. For this role, we are seeking US-based candidates.
Disability Accommodation Email
Turquoise Health is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact recruiting@turquoise.health
