Ollie was born with the mission of improving the lives of pets and pet parents nationwide. We make human-grade pet food, tailored for each dog’s nutritional needs, and deliver directly to our customers’ doors. Through Ollie’s carefully crafted meals and health services for members, dogs can truly live their healthiest, happiest lives.
As a member of our growing team, you’ll take part in a company culture that cares deeply about its work and its team members.As the Manager of Paid Social, you'll join our growth marketing team and help disrupt a $30 billion industry. You love collaborating with a team and using analytics to shift acquisition tactics in a new and evolving marketplace. With your expertise scaling paid social, the team can achieve its mission to get Ollie into the bowls of pets everywhere.This role is based remotely in the U.S.
and will report directly to our Senior Director, Growth.
What You'll Do:
- With marketing leadership, own and execute strategy across Paid Social, significantly scaling acquisition through one of Ollie’s largest marketing channels.
- Drive efficiency through day-to-day campaign optimizations, audience discovery, and ongoing creative testing.
- Understand channel incrementally, working across marketing and data analytics to evolve the current attribution model for greater accuracy.
- Hit and maintain LTV/CAC goals, owning and optimizing your monthly marketing budget to maximize this metric.
- Collaborate with an amazing creative team to ideate, test, and scale top-performing messaging and visual creative.
- Design testing roadmap across audience, creative and offers
- Forecast weekly and monthly volume and CAC trends, effectively communicating and setting expectations to leadership.
- Work cross-functionally with a wide range of partners, including Brand, Product, Technology, Operations, Customer Success, Data, and Finance.
- Work directly with external partners and vendors, managing relationships and driving testing and innovation across paid
- Ensure creative is performing and optimized; will partner with appropriate team members on creative needs
Who You Are:
- 5+ years experience in performance marketing, predominantly in paid social, managing sizable monthly budgets.
- Proven success in scaling customer acquisition across Facebook and Instagram, and testing and validating emerging social channels.
- Has experience in creative testing and iteration
- Has directly managed both in house creative teams and external creative partners
- Direct experience in a marketing role at a B2C, preferably a DTC brand.
- Data-driven, highly analytical mindset, with the ability to work across large, sometimes disparate data sets.
- A passion for Ollie’s mission and product.
- Strong understanding of marketing attribution modelingHas a strong understanding of social creative trends
- Experience in subscription-based acquisition is a big plus.
- A curious thinker, has a strong POV and playbook, but willing to test new ideas
- Thrive in fast paced, dynamic businessA Team player and collaborative, both hands on and visionary
What You'll Get:
- Competitive salary and a stake in the company
- Sponsored 401k program with employer match up to 4%
- Comprehensive health coverage including medical, dental and vision
- Unlimited vacation policy that you're encouraged to use
- Paid parental leave
- 1-week paw-ternity leave for new dog parents
- Free Ollie subscription
- Inspiring pack members!
What We Value:
Keeping Dogs At The HeartOur profound love for dogs unites us and drives and inspires every aspect of our business. We wholeheartedly believe dogs make us better in life and at work.Being Courageous And KindWe create a safe, inclusive space for everyone to show up as their authentic selves. We check our egos at the door and speak our minds. We embrace diverse backgrounds and perspectives as they bring new and different ideas and ways of working together.Setting New StandardsWe believe in continually raising the bar, never settling for less than our best as a team and individuals.
We keep improving from the quality of our products to our customer experience to how we work.Making Ollie The Best ChapterWe are building an impactful business while making memorable experiences with one another. We celebrate our successes, learn from our failures, and enjoy our collective journey. Our time at Ollie should be a milestone in our careers.If you'd like to stand out, tell us in your cover letter why you're interested in joining Ollie and how your skills match the responsibilities detailed in this posting.
Ollie embraces diversity and equal opportunity. We're committed to building a team that represents a variety of backgrounds, perspectives, and skills. Ollie is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please include that in your application.Apply for this job
