Druva, the autonomous data security company, puts data security on autopilot with a 100% SaaS, fully managed platform to secure and recover data from all threats. The Druva Data Security Cloud ensures the availability, confidentiality, and fidelity of data - providing customers with autonomous protection, rapid incident response, and guaranteed data recovery. The company is trusted by its more than 6,000 customers, including 65 of the Fortune 500, to defend business data in today’s ever-connected world. Amidst a rapidly evolving security landscape, Druva offers a $10 million Data Resiliency Guarantee ensuring customer data is protected and secured against every cyber threat. Visit
druva.com and follow us on LinkedIn, Twitter and Facebook.Product Marketing is a critical function at Druva, as this role connects product strategy to the GTM engine needed to drive success in sales and marketing. You will collaborate with the rest of our world-class marketing team to develop innovative programs and campaigns that drive demand. You must be able to understand sophisticated technologies and translate these into compelling stories and concrete benefits that resonate with IT, security and business buyers. An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems.
In addition to excellent communication skills – written, verbal, and visual, you track performance and have the data to prove what’s working and what isn’t.
Responsibilities:
- Product messaging and positioning: Develop differentiated content aligned to market trends, customer needs, competitive landscape and product capabilities.
- Product launches and announcements: Working cross-functionally with product management, marketing and sales to build: launch plan, messaging, and a bill of material and executing on it from end to end: content development to field enablement.
- Developing and/or reviewing assets including, but not limited to datasheets, solution briefs, web pages, slides, white papers, videos, blogs, analyst and presentations and more.
- Understanding customer challenges, business drivers, Druva solutions and customer benefits in delivering impactful marketing outcomes.
- Support demand generation activities like webinars and content across the marketing funnel to drive pipeline for our security business, including our cyber, data security and governance offerings.
Qualifications:
You have 7+ years experience in a B2B product marketing role with SaaS focus. The ideal candidate will be a proactive, creative, solutions-focused with the following attributes:
- Experience or expertise in cybersecurity, data security and/or data protection
- Strong understanding and experience in messaging and positioning SaaS value prop to IT and Security buyer personas
- Strong aptitude for distilling complex technical differentiators into simple, sticky stories
- Self-starter and a problem solver who works well within a team (both local and distributed)
- Positive attitude, works hard and are constantly looking to improve and learn
- You have strong project management skills and ability to structure and prioritize
- You have a BA or BS degree; MBA a plus
