Company Background:
Ownwell helps property owners reduce the costs of owning real estate. Our proprietary software automatically identifies property owners that are overpaying on real estate expenses. We then manage the end-to-end process of reducing bills through tax appeals, exemptions, and corrections.Over $40 billion is overpaid in property taxes every year, and inaccurate tax assessments disproportionately affect people of color, immigrants, as well as low-income communities.We’re dedicated to making the costs of property ownership more transparent and equitable.
We believe that regardless of status or level of real estate expertise, everyone should have access to the information, tools, and resources to manage their real estate with confidence.Ownwell is well-funded and venture-backed by some of the best investors in the world. Our customer base has grown by more than 1000% year-over-year with exceptional feedback demonstrating clear product market fit. We are looking for driven and passionate team members who thrive in a collaborative, positive culture where we all win together. If this sounds like the place for you, come help us change the way everyday homeowners manage their real estate across the country.
Our Culture
People are our superpower! Centered in everything we do is a true sense of team. We listen and we learn from each other. We are on this rocketship together and embrace a fast-paced, truly collaborative environment. We are here to win as a team and as a company.We’ve brought together General Appraisers, Certified Public Accountants, Property Tax Consultants, Data scientists, PhDs, best-in-class customer support representatives, and more to deliver top results for our customers.Our core values are our guiding principles in everything we do
As the Product Marketing Manager, you’ll create and own the first product marketing function here at Ownwell. You’ll spearhead go-to-market for new products and features, grow a deep understanding of our customers/market/competition, and own lifecycle communications and messaging throughout the customer experience. You’ll be the glue between marketing, product, and sales, and help craft the Ownwell story and the unique value we deliver to property owners. Reporting to our VP of Growth & Marketing, this is a once-in-a-lifetime opportunity to direct the journey of an explosive startup and emerging household brand.What you’ll do:
- Develop and execute market strategies for new B2C and B2B products and features including research, competitive analysis, positioning, messaging, and supporting launches
- Create differentiated narratives with messaging that continuously improves with user feedback, testing, and a deep understanding of our target audience
- Be a strong customer champion, creative marketer, problem solver, and clear communicator
- Create and direct marketing strategies that improve product adoption, engagement, and retention
- Support sales in crafting compelling content across various formats including presentations, case studies, website content, and conferences
- Collaborate with the Product team to influence product offerings and identify opportunities for innovation and differentiation that drive business growth.
- Track and analyze the impact of work across teams in partnership with product, growth marketing, sales, and analytics teams
- Establish and track metrics and KPIs to measure the performance of product marketing initiatives
About you:
- Growth-driven, high-energy, self-starter who collaborates well with others and acts in a manner that promotes teamwork and builds credibility and trust in the marketing department.
- Strong communicator who clearly gets ideas across and executes on cross-function priorities with decisiveness and at a high level, keeping stakeholders informed along the way
- Proven expertise in launching new products/features and leverages deep understanding of the market, product, and customers to maximize positioning and messaging
- Creative and thoughtful, focused on developing results-driven and differentiated marketing and sales initiatives, positioning, and messaging.
- Adept at strategy and planning, with a passion for hands-on execution. You have a founder’s mentality and own the product marketing function.
- Excellent control over language and express ideas and thoughts in written and visual form
- In-depth knowledge of sales and marketing tools, platforms, and processes
- Exceptional project management skills; capable of navigating a fast-paced, team-oriented environment.
Ownwell offerings
- Entrepreneurial culture. Own your career; we are here to support you in the journey.
- Access to First Round Network to build your community outside of Ownwell.
- Flexible PTO. We believe in giving you the flexibility to own your time off. In addition to flexible time off, you will get 11 company holidays. We offer the last week of the year to recharge and reset.
- Competitive health benefits. We care for you and your family’s health, as reflected in our benefits coverage.
- Learning support through a $1,000 stipend per year to enable investing in your individual learning needs.
- Supporting parental journey. We offer up to 16 weeks of fully paid parental and bonding leave to support your journey as a new parent.
- As applicable complimentary real estate and tax consulting licensing and renewal
Ownwell’s vision is to democratize access to real estate expertise. When we say we want to provide access, we mean providing access to everyone. To do that well, we need a team that’s broadly representative. We welcome people from all backgrounds, ethnicities, cultures, and experiences. Ownwell is an equal opportunity employer. We do not discriminate on the basis of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, or any other status.
