About the
Group Manager, Web Marketing Strategy & Experience
at Headspace:
As the Group Manager, Web Marketing Strategy & Experience you will be responsible for the Headspace website and partner with Product/Web Dev and Creative to deliver a site that best positions our brand while building a user experience to hit our growth targets for B2B and DTC. This position:
- sits in Marketing and therefore will be responsible for the marketing portion of web, working closely with our product web lead on a unified strategy, technical needs and prioritization
- reports into the Senior Director, Digital Marketing & Operations
What you will do:
- Scale and optimize our current SEO program, identifying gaps and opportunities as we continue to build a best-in-class program; partner with Product on technical optimization needs
- Build and expand upon existing web strategy to drive traffic, engage/educate users, and drive conversions for DTC and B2B business
- Manage a team of Web Managers in strategy / execution of their work along helping in career growth
- Develop and own marketing KPIs for SEO, Engagement, and Acquisition/CRO
- Partner with Product and Engineering to help define and evolve our marketing web technology stack (CMP/Contentful, web analytics, etc) and drive integration across web experiences
- Partner with Creative and Brand / Content Marketing/ Product Marketing / B2B marketing to bring Headspace to life across our web properties, namely blog strategy revamp and web redesign initiatives
- Partner with our legal team to continue to ensure our web experience are in compliance with regulations and ensure user privacy is represented in all decisions
- Own and drive the marketing web experience, ensuring the overall architecture, marketing campaign web experiences, and individual web page templates have an optimized user experience; partner with Product lead on overall end-to-end web experience
- Work with Product Marketing, Performance Marketing and Lifecycle teams to experiment on landing page optimization, lead gen strategy, and design and user journeys to maximize our conversion rates (CRO)
What you will bring:
- Experience in web marketing with a focus on demand gen and user acquisition.
- Experience at a DTC app / subscriptions company
- Proven experience as a strong business leader; ability to understand business priorities and proactively develop and execute web plans & strategies to accelerate the business
- 2+ years experience building and leading a team of high-performance web marketers
- Built web programs with emphasis on rapid testing with measurable results
- Expertise in Content Management Platform (Required experience with Contentful and/or Webflow) and how to streamline functions coming from it
- Experience collaborating with web engineering teams, in-house or agency
- Experience working with legal in regulated industries to insure compliance across key regulatory policies
- You have exceptional attention to detail and are comfortable working on multiple projects simultaneously
- You’re a proactive self-starter. You’re equally someone who can go into the weeds but can also drive big picture strategy.
- Strong verbal and written communication skills
Pay & Benefits:The base salary range for this role is determined by a number of factors, including but not limited to skills and scope required, relevant licensure and certifications, and unique relevant experience and job-related skills. The base salary range for this role is $130,000 - $183,000.At Headspace, cash salary is but one component of our Total Rewards package. We’re proud of our robust package inclusive of: base salary, stock awards, comprehensive healthcare coverage, monthly wellness stipend, retirement savings match, lifetime Headspace membership, unlimited, free mental health coaching, generous parental leave, and much more.
Paid performance incentives are also included for those in eligible roles. Additional details about our Total Rewards package will be provided during the recruitment process.
How we feel about Diversity, Equity, Inclusion and Belonging:
Headspace is committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate.
We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace. *Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Headspace.
Please inform our Talent Acquisition team by filling out
this form
if you need any assistance completing any forms or to otherwise participate in the application or interview process.
Headspace participates in the E-Verify Program.
Privacy Statement
All member records are protected according to ourPrivacy Policy. Further, while employees of Headspace (formerly Ginger) cannot access Headspace products/services, they will be offered benefits according to the company's benefit plan. To ensure we are adhering to best practice and ethical guidelines in the field of mental health, we take care to avoid dual relationships. A dual relationship occurs when a mental health care provider has a second, significantly different relationship with their client in addition to the traditional client-therapist relationship—including, for example, a managerial relationship. As such, Headspace requests that individuals who have received coaching or clinical services at Headspace wait until their care with Headspace is complete before applying for a position.
If someone with a Headspace account is hired for a position, please note their account will be deactivated and they will not be able to use Headspace services for the duration of their employment. Further, if Headspace cannot find a role that fails to resolve an ethical issue associated with a dual relationship, Headspace may need to take steps to ensure ethical obligations are being adhered to, including a delayed start date or a potential leave of absence. Such steps would be taken to protect both the former member, as well as any relevant individuals from their care team, from impairment, risk of exploitation, or harm.For how how we will use the personal information you provide as part of the application process, please see: https://www.headspace.com/applicant-notice
