WorkBoard
Work with purpose.
WorkBoard’s Strategy Execution Platform powers the digital operating rhythm for companies around the globe, providing organization-wide clarity, alignment, and insights for growth. AstraZeneca, Ford, 3M, Intel and many others rely on WorkBoard’s platform, playbook, and expertise to accelerate results by aligning OKRs, simplifying business reviews and scorecards, focusing weeklies on outcomes, and leveraging analytics – all with embedded AI. More than 15,000 people are certified in WorkBoard’s OKR coaching and Outcome Mindset Methodology™ which enables their organizations to quickly gain the agility OKRs can provide.Based in Silicon Valley and founded in 2013, WorkBoard investors include Andreessen Horowitz, SoftBank, GGV Capital, Workday Ventures, M12 (Microsoft), Intel Capital, Silicon Valley Bank, and Capital One.
THE OPPORTUNITY
As a Business Development Representative, you will help translate our awesome market demand into meaningful sales opportunities, nurture qualified prospects and translate account-based signals into high impact outbound demand campaigns. You’ll engage with senior decision-makers at enterprise organizations to help scale our top-performing demand generation funnel: converting inbound leads into qualified meetings, running our events pipeline by nurturing senior stakeholders attending our OKR-centered events, and helping plan and execute targeted outbound campaigns. You’ll work cross-functionally with our Sales leadership team, Marketing team and Customer Services team to help drive top-line growth together.
You’ll employ a mix of sound strategy, data-driven insights, smart hypotheses and exceptional execution to build an innovative, best-in-class engine that instills our enterprise solution as a personal essential for every user.
COMING IN
You’re a self-starter with strong ownership skills, willing to go above and beyond the job description, not afraid to work in a fast-moving startup environment. You are genuine, warm, positive, engaging, and empathetic.
- 1 year experience in sales or customer facing role
- Knowledge of sales tools is a plus – Salesforce, Apollo.io etc, LinkedIn Sales Nav etc.
- Success working in a remote environment with strong home setup
- Demonstrable written and verbal skill set in a sales communication
- Supporting characteristics, strong work ethic, coachable, curious self-awareness, and self-development focused
YOU'LL BE SUPER SKILLED AND EFFECTIVE AT
- Proactively converting and generating new sales opportunities
- Bubbling up to think about the “so what” and translating that focus into incredible execution
- Work planning and executing with a commitment to the daily activities needed to generate results
- Understanding priorities and seeing the signal through the noise
- Working on cross-functional efforts with fast-paced teams
- Showing tact and poise under pressure
WITHIN ONE MONTH YOU'LL
- Attend new-hire immersion training and be certified as an WorkBoard Expert User and WorkBoard OKR Coach (Objectives & Key Results)
- Become the owner of our events pipeline – nurturing, qualifying and engaging with “hand-raiser” attendees to our OKR Certification and thought leadership events
- Assess, score and qualify our inbound leads – ensuring appropriate follow-through on all leads and data capture in SFDC
- Engage with qualified demo requests to translate them into demo meetings with our sales executives
- Engage with qualified MQLs to nurture their interest and warm them for sales conversations – employing test & learn to build new nurture flows
- Run your first targeted outbound campaign with our top-class strategy and outbound engine
- Meet with Product, Customer Success, and Services and Sales teams to learn more about our solution, go to market and roadmap
- Have read all of our key user and market communications and key branded content, and be a daily user of WorkBoard yourself
- Be able to articulate the value, benefits and relevance of our platform easily and effectively
- Be expert in our customer stories and be able to communicate them with authenticity
WITHIN THREE MONTHS YOU'LL
- Have booked 15+ meetings for our revenue team
- Have engaged with “MQLs’ in nurture campaigns
- Have “cracked the code” on converting soft signal leads to qualified sales conversations
- Engaged with our key partners on converting inbound leads to meaningful opportunities together
- Have run 20 targeted digital campaigns that integrate hypotheses on target sectors and personas with smart messaging to targeted sets of buyers across multiple channels (e.g., email, social, display) and across multiple drips – from strategy through engaging with inbound replies
- Become an expert on our Salesforce instance and revenue tech stack (including the WorkBoard platform)
WITHIN SIX MONTHS YOU'LL
- Have increased your qualified inbound lead to opportunity conversion rate by 25%
- Have sourced 30+ qualified Sales opportunities through your outbound campaigns
- Have helped translate your learnings to automation to save time and engage more at scale
- Have identified the next layer of scaling our outbound efforts – you are a player/coach at heart
THE TEAM
You’ll join a rockstar Revenue and Marketing team that is laser-focused on driving smart, fast growth across the buyer through customer journey. We are a data-obsessed, hypothesis-driven, collaborative team of continuous learners. We know our target market and are dialed in on winning it. We are scrappy and ROI-driven, maximizing our return ($ and learnings) for every effort spent. We are intellectually honest and humble – our bold hypotheses are driven by transparency on what we know and what we want to learn.
We test & learn without fear, fail fast, and lean into the wins. We are all excited to drive revenue outcomes and are passionate about results over attribution. We are building one of the market’s most innovative growth functions –built on top-class strategy, data-based insights and brilliant execution. We are a no-ego bunch, and super excited to build an awesome team in a category-creating company together!
