Company Description
Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies -- from startups to public companies – that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM). Freshworks’ cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years.
Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship.
Job Description
Job SummaryWe are seeking a dynamic and experienced Director of Email Lifecycle Marketing to lead our email marketing strategies and campaigns. This role is pivotal in driving customer engagement, retention, and growth through effective lifecycle email marketing. The ideal candidate will have a proven track record of creating and implementing successful email marketing programs and will be responsible for overseeing the entire email lifecycle, from acquisition to retention.Key Responsibilities
Identify customer pain points, ideate solutions to improve user experience, and generate ongoing user-driven insights to inform campaign strategy and optimization
Leverage marketing automation, behavioural data, and ML-based techniques to create personalized experiences at scale
Design iterative experimentation plans to continuously optimize and improve campaign effectiveness
Drive growth across key metrics (MQLs, SQOs, pipeline, revenue) - measure success, optimize against targets, and report on performance on a recurring cadence
Analyse trends, develop actionable insights, and socialize relevant learnings across the organization
Collaborate closely with key stakeholders across Growth, Product, Engineering, Data Science, Analytics, Sales, and Marketing
What you should have:
Deep knowledge of the email landscape and best practices (deliverability, privacy laws) and growth marketing concepts (attribution, incrementality)
Technical email knowledge (understanding of webhooks, APIs, ETLs)
Experience articulating requirements to Product, Engineering, and Data Science to facilitate technical workstreams
Self starter; ability to drive both strategic and tactical workstreams forward with minimal oversight
Advanced analytical skills; ability to analyze trends and decipher actionable insights from data
Experience driving experimentation roadmaps to continuously optimize and improve campaigns
Qualifications
Experience:
Minimum of 10-15 years of experience in email marketing, with at least 3 years in a leadership role
Proven track record of developing and executing successful email marketing strategies
Skills:
Strong understanding of email marketing best practices, metrics, and KPIs
Proficiency with email marketing platforms and analytics tools
Excellent analytical, problem-solving, and decision-making skills
Strong leadership and team management abilities
Education:
Bachelor’s degree in Marketing, Business, Communications, or a related field. An advanced degree is a plus
Attributes:
Exceptional communication and interpersonal skills
Ability to work in a fast-paced, dynamic environment
Creative mindset with a focus on customer experience and engagement
Additional Information
At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity.
We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.
