Nansen is a blockchain analytics platform that enriches on-chain data with millions of wallets labels. Crypto investors use Nansen to discover opportunities, perform due diligence and defend their portfolios with our real-time dashboards and alerts.
The Opportunity:
We are seeking an experienced and dynamic Director of Marketing to lead our marketing efforts as we continue to scale and reach new heights. The ideal candidate will have a strong understanding of the cryptocurrency landscape and a proven track record in building and executing marketing strategies that drive growth. This role offers an incredible opportunity to shape and develop Nansen’s marketing function in a fast-paced and rapidly evolving industry.
Key Responsibilities:
- Develop and implement a comprehensive marketing strategy that aligns with Nansen overall business objectives, ensuring we maximise visibility, brand awareness, and growth within the cryptocurrency and blockchain ecosystem.
- Lead and manage a globally distributed, high performing and results-driven marketing team, providing guidance and mentorship to help them grow and excel in their roles.
- Drive a data-driven approach to marketing by setting up effective KPIs and measurement systems, regularly reporting on performance and optimising campaigns.
- Develop a strong understanding of Nansen target audience and customer segments, using this knowledge to create targeted and engaging content across multiple platforms, including blogs, social media, email campaigns, webinars, and more.
- Collaborate with the Product and Sales teams to develop product messaging and positioning, ensuring all external communications are clear, consistent, and compelling.
- Oversee Nansen’s digital marketing efforts, including SEO, SEM, social media advertising, and email marketing campaigns, to drive increased web traffic, user acquisition, and conversion rates.
- Continuously monitor and analyse the competitive landscape, staying abreast of industry trends and emerging marketing opportunities.
Requirements:
- 10+ years of experience in marketing, with at least 3 years in a leadership role, preferably in the cryptocurrency, blockchain, or fintech industry.
- Exceptional leadership and management skills, with experience building and leading high-performing teams.
- Strong Product Marketing background.
- Demonstrated success in crafting and executing B2B marketing strategies that have driven lead generation and revenue growth.
- A great understanding of and passion for the cryptocurrency and blockchain Ecosystem.
- Proven track record of developing and executing successful marketing strategies that drive growth.
- Outstanding written and verbal communication skills, with a knack for crafting engaging and compelling content.
- A data-driven mindset, with the ability to analyse and optimise marketing performance based on KPIs and metrics.
What We Offer:
- Competitive salary and equity package
- Remote work environment with a flexible schedule
- A team that values data and AI; our founders are data engineers and data scientists
- Opportunity to work from our Tech Hubs (flight and accommodation paid for) in Singapore, London, Bangkok
- A company culture that values transparency, speed, courage and curiosity
- Opportunities for personal and professional growth as the company scales.
- Exposure to a global network of industry experts, partners, and influencers.
