Influencer and Ambassador Lead

WHAT YOU'LL DO:

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  Strategy Development:
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  Develop and execute comprehensive influencer marketing strategies aligned with overall marketing goals and brand objectives.
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  Identify key KPIs to measure campaign success and optimize future initiatives.
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  Partnership Strategy Development:
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  Develop and implement a comprehensive brand partnership strategy that aligns with the company’s overall marketing goals and brand vision.
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  Identify and prioritize potential partnership opportunities that can drive brand awareness, customer acquisition, and revenue growth.
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  Campaign Management:
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  Plan, execute, and manage influencer marketing campaigns from start to finish, including concept development, influencer selection, contract negotiation, and performance tracking.
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  Oversee content creation, ensuring that influencer-generated content aligns with brand guidelines and resonates with target audiences.
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  Relationship Building:
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  Build and maintain strong relationships with influencers and brand ambassadors to foster long-term partnerships.
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  Negotiate contracts and agreements with influencers to ensure mutually beneficial terms.
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  Performance Analysis:
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  Monitor and analyze campaign performance data to assess effectiveness and ROI.
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  Provide regular reports and insights to senior management, highlighting key metrics, successes, and areas for improvement.
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  Trend Monitoring:
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  Stay up-to-date with industry trends, emerging platforms, and best practices in influencer marketing.
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  Identify and leverage new opportunities to enhance the brand’s presence and engagement in the influencer space.

WHO YOU ARE: 

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  You thrive in fast-paced environments.  At this stage we’re still learning. You will iterate with marketers, analysts and product managers to focus on high impact work.
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  You like to build and ship.  You have opinions and can drive forward to delivery. You think strategically about prioritization.
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  You are strategic. You’re focused on where you’re going and build the strategies and plans to achieve the goal. You’re not afraid to admit something didn’t work and have backup plans brewing for your next test.
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  You are analytically rigorous. You have a deep bias towards using data and analyses to drive decisions. Your second language is performance KPIs and you know your numbers and the inputs needed to continue improving those KPI metrics.
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  You communicate and collaborate effectively. You know how to deliver the right message to the relevant audience at the appropriate level of detail. You co-create solutions that are better than the sum of individuals’ ideas. You embrace intellectual friction as a feature of improvement, not a relationship bug. 

WHAT YOU HAVE:

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  Bachelor’s degree in Marketing, Communications, Business, or a related field.
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  7+ years of experience in influencer marketing, with a proven track record of successful campaign execution.
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  Strong understanding of social media platforms, influencer landscapes, and digital marketing trends.
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  Exceptional communication, negotiation, and interpersonal skills.
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  Analytical mindset with the ability to interpret data and derive actionable insights.
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  Experience with influencer marketing tools and platforms.
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  Creative thinker with the ability to develop innovative campaign ideas.
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  Strong organizational skills and the ability to manage multiple projects simultaneously.
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  Proficiency in using analytics tools such as Google Analytics, social media analytics, and influencer marketing platforms.