As the Director of Growth Marketing at Rockbot, you will play a pivotal role in driving our advertising strategies, marketing operations, website performance, event marketing, and customer lifecycle marketing programs. We are seeking a seasoned professional with a background in enterprise-focused companies, ideally within B2B SaaS marketing, subscription-based models, and/or streaming media experience. The ideal candidate will possess over 10 years of experience in growth marketing, demand generation, and customer retention-related roles, with a proven track record of driving and scaling pipeline generation in fast-paced environments.
The Rockbot team is committed to creating uniquely qualified brand opportunities by changing the way content is experienced in businesses of every size and shape. We are technologists, music lovers, and content creators all focused on producing the most amazing customer experience possible - and we’re having a great time doing it! If this sounds compelling, let’s talk.
You will:
- Lead and oversee all aspects of marketing operations, including strategy development, execution, and optimization across various channels.
- Develop and implement effective demand generation initiatives to drive customer acquisition and revenue growth.
- Drive customer lifecycle marketing programs to increase retention, upsell opportunities, and customer lifetime value.
- Collaborate closely with cross-functional teams to align marketing strategies with business objectives and enhance brand visibility.
- Utilize data-driven insights to identify opportunities, optimize campaigns, and maximize ROI.
- Foster a culture of creativity, innovation, and results-oriented mindset within the marketing team.
- Provide strong leadership, mentorship, and development opportunities to the marketing team, promoting scalability and achieving organizational goals.
You have:
- 10+ years of experience in growth marketing, demand generation, and customer retention-related roles.
- Proven track record of success in driving and scaling pipeline generation in fast-paced environments.
- Hands-on experience in event marketing and digital marketing channels such as paid social, Google Ads, SEO, SEM, and Display.
- Exceptional communication skills and executive presence, with the ability to articulate complex ideas effectively.
- Strong leadership capabilities, with a focus on team development, scalability, and achieving organizational goals.
- Proficiency in problem-solving methodologies and project prioritization in deadline-driven environments.
- Commitment to fostering transparency, communication, and fiscal responsibility within the organization.
About Rockbot:
Rockbot is an omnichannel media platform committed to elevating customer and employee experiences while fostering stronger connections in real-world spaces. Rockbot addresses the challenges businesses face in media management with integrated solutions spanning music, TV, digital signage, and advertising. Its mission is to enrich on-premise experiences with media technology, where every interaction is elevated and memorable.From independent local businesses to large national brands - across nearly every industry, including restaurants, bars, retailers, and more, Rockbot provides all the tools and licensed content businesses need. Backed by leading investors including Google and Universal Music Group, Rockbot is the future of out-of-home media.
For more information visit www.rockbot.com.
Compensation:
Rockbot takes a market-based approach to pay, and pay may vary depending on your location in the U.S. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.The compensation band for this role is $150,000 - $185,000 plus equity, and benefits for all team members.
Our Values:
- Drive: We pursue our mission with relentless tenacity, passion, and optimism and inspire those around us to do the same. We love the journey and are on offense all the time. Yesterday was good enough for yesterday, but today we have to do even better.
- Accountability: We take ownership of our promises, responsibilities, behaviors, and products, and we expect the same of others. Standing behind our mistakes, communicating honestly, and making things right creates trust and strong relationships.
- Curiosity: We are hungry to learn and continually deepen our knowledge, skills, and understandings. We have a growth mindset and are intellectually curious. We challenge our beliefs and seek feedback and insights from others. The “Why” and “How” always matters.
- Empathy: We embrace that no two people or businesses are the same. We strive to understand others as deeply as possible and feel their pains and passions.
- Ingenuity: We work hard but we think smart. We bring creativity, technology, and practicality together to solve tough challenges.
- Integrity: We say what we mean, and do what we say, simply, clearly, honestly.
Rockbot is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team – which includes individuals with different backgrounds, abilities, identities and experiences.
