We are seeking a creative and analytical Social Media Specialist to join our Communications Studio and help us elevate our clients' brands.
As a Social Media Specialist, you will be responsible for developing, implementing, and managing strategies that amplify our clients' voices and meet their unique business goals using social media. You will create and curate content, manage social media accounts, analyze performance metrics, and engage with audiences. Your goal is to increase brand awareness, drive traffic, and foster community engagement across social platforms.The ideal candidate is a social media enthusiast with a deep understanding of various platforms, trends, and best practices. We are a dynamic marketing services agency that thrives on creativity, innovation, and delivering exceptional results for our clients.
Our diverse portfolio spans across healthcare, technology, manufacturing, education, and non-profit sectors. We pride ourselves on our ability to craft tailored marketing strategies that drive engagement, build brand awareness, and achieve measurable success. You’ll work with team members across our service lines, including Strategic, Creative, and Interactive. Responsibilities As a Social Media Specialist, you will be responsible for:
- Strategic Planning and Development
- Collaborate with our team to create comprehensive social media strategies that align with client objectives and brand identity across various industries.
- Partner with our service lines to create compelling, creative, and on-brand content for social media channels, including graphics, videos, and written posts, tailored to each client’s industry
- Experience identifying and working with influencers/content creators to support client campaigns
- Community Management
- Monitor, engage, and grow client’s owned social channels by responding to comments, messages, and reviews in a timely and professional manner.
- Engage with followers, respond to comments and messages, and cultivate relationships with influencers and brand advocates
- Analytics & Reporting
- Monitor social media performance using tools like Google Analytics, Hootsuite, and others.
- Prepare monthly reports and provide actionable insights for continuous improvement to optimize strategies.
- Trend Monitoring
- Stay updated on the latest social media trends, tools, and technologies to ensure that our clients remain at the forefront of the digital landscape.
- Collaboration
- Work closely with internal teams, including creative, content, and client partnerships, to ensure social media efforts are integrated with broader marketing campaigns.
- Campaigns
- Work across agency to collaborate on the planning, execution, and management of paid social media campaigns to support clients' marketing goals, ensuring optimal ROI.
What you’ll need
- 2+ years of experience in social media management, preferably within an agency setting.
- Strong knowledge of social media platforms (Facebook, Twitter, LinkedIn, Instagram, TikTok, etc.) and their respective best practices.
- Proficiency in social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms (e.g., Google Analytics).
- Excellent written and verbal communication skills.
- Creative thinking with the ability to develop engaging content tailored to different audiences.
- Strong organizational skills with the ability to manage multiple client accounts and projects simultaneously.
- Experience with paid social media advertising campaigns and influencer marketing
- A keen eye for detail and commitment to delivering high-quality work.
- Ability to work independently and as part of a collaborative team.
What makes TrendyMinds a great place to work We believe a happy team is a solid team; it’s as simple as that.
- Fully remote: We believe the best team is one that isn’t limited by proximity to a physical location. Whether it’s the West Coast or East Coast, we work with team members across all U.S. time zones.
- Collaborative team environment: Your voice is important, and we believe the best projects include contributions from everyone.
- Great benefits: 30 paid days off and 401(k) matching. What more could you ask? Oh yeah, we cover 100% of health insurance premiums for all team members and 50% for their spouses and dependents.
- Flexible schedule: Some people are early birds who love collaborating in person at our offices. Others are night owls who enjoy working from home. We are flexible to accommodate different work styles, times, and locations - within reason and the needs of our clients - of course!
- New equipment: In order to produce incredible work, we have to have incredible equipment. Sorry if you were hoping for a 7-year-old PC. That’s just not our style.
- Philanthropy: We like to do our part to help our community. With our philanthropy committee and donation matching system, we offer you the resources you need to make a difference.
Our valuesAt TrendyMinds, we aim to hire people who share our values. They are at the center of how we treat each other and our clients, and they act as our guideposts for every decision.Know the Why behind the What.We aim to be as honest and transparent as possible with our team and clients. The idea of Why lives at the heart of our LOGIQ process and grounds us with clear reasons for the decisions we make. (You will learn more about our LOGIQ process if you join our team.)Put relationships first.We not me.
For more than 25 years, we've grown a business built on strong relationships with clients. But we also know that developing trust and a collaborative spirit is equally important to cultivate a healthy team that loves having fun.Think Ahead and push boundaries.Our tagline isn’t Think Ahead for nothing. We bring a contagious passion to our craft, always searching for creative ways to challenge ourselves and deliver results, even though things don’t always go according to plan. Don’t be afraid to make mistakes, improve, and try again.Bring your full self.Show up.
Each of us has something unique to contribute. In all that we do, we celebrate diversity and strive to create an equitable, inclusive environment so that everyone feels a sense of belonging.
