Why Work at Mercer Advisors?
For nearly 40 years, Mercer Advisors has worked with families to help them amplify and simplify their financial lives. How? By integrating expertise in financial planning, investment management, tax, estate, insurance, and more, all managed by a single team. Today we proudly serve over 31,200 families in more than 90 cities across the U.S. We are an independent, national fiduciary committed to always working in our clients’ best interests.
Mercer Advisors offers a distinct work environment that we believe stands out in the financial industry. Our overall employee base and client-facing team are composed of 50% women, reflecting our commitment to diversity. We attract top talent from across the country, with no formal headquarters and flexible working arrangements, allowing us to assemble the best team possible.Join us and be a part of a team dedicated to making a meaningful impact on the financial lives of families across the country.
Job Summary:
As the Social Media Manager, you will develop and execute a comprehensive social media strategy to enhance our brand presence across various platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube, as well as drive clients and prospects to engaging content on our website. You will be responsible for crafting engaging content, managing campaigns, analyzing performance, and collaborating with internal teams to achieve our business objectives.
Essential Job Functions:
- Strategy Development: Develop and own a strategic social media plan that aligns with Mercer Advisors' goals.
- Content Management: Share and promote Mercer Advisors’ content across multiple social media accounts. Plan, create, and manage monthly editorial calendar, including crafting copy and collaborating with the content team on visual assets.
- Campaign Execution: Plan and execute social media campaigns to grow followings, drive website traffic, and increase brand recognition.
- Engagement Monitoring: Monitor social media engagement metrics, such as mentions, comments, likes, and inbound messaging. Coordinate responses as needed and maintain a high level of engagement with our audience.
- Analytics and Optimization: Track and analyze social media performance. Develop optimization recommendations and manage their implementation to ensure effectiveness.
- Paid and Organic Integration: Collaborate with the paid advertising specialist to develop and execute organic social campaigns that complement paid strategies, optimizing based on performance results.
- New Initiatives: Lead the strategy for new social media initiatives, including social selling, executive visibility, PR/Awards strategy, and more.
- Content Management Tools: Manage writing and adding to the library of social media content for advisors, M&A, and others using Hearsay Social.
- Compliance: Work closely with the compliance team to ensure all social media activities adhere to regulatory processes and explore opportunities for increasing efficiency while maintaining compliance.
- Trend Research: Stay updated on market trends and competitor activities. Serve as a subject matter expert on social media marketing, especially within the financial services sector.
- Creative Collaboration: Explore and develop innovative visual and verbal social elements in collaboration with the creative team.
- Best Practices: Advise advisors and stakeholders on social media best practices and effective use of Hearsay Social.
- Continuous Learning: Stay abreast of evolving social media trends and be willing to adapt strategies as needed.
Required Knowledge, Skills and Abilities:
- Strategic Thinking: Ability to develop comprehensive social media strategies that align with business goals and drive results. Proficiency in building and growing social media channels, driving prospects to content, and understanding audience communication strategies.
- Experience: Proven experience developing social strategies, including YouTube, that have garnered measurable results.
- Creativity: Strong creative skills to engage audiences and attract new followers while maintaining a professional tone. Excellent writing skills and understanding of content tone for different audiences.
- Analytical Skills: Ability to analyze data and provide actionable insights to prove the effectiveness of social media strategies.
- Organization: Highly organized with a structured approach to content promotion and stakeholder management.
- Self-Starter: Proactive and motivated, able to take initiative and work effectively in a fast-paced environment.
- Teamwork: Ability to collaborate effectively with various stakeholders, including subject matter experts, writers, and designers.
- Communication: Strong verbal and written communication skills. Ability to collaborate closely with the VP of Content.
Qualifications:
- Experience in the financial industry is essential.
- 5-7 years of proven success in social media field.
- Knowledge of social channels, algorithms, and best practices
- Knowledge and previous experience with Hearsay Social a plus
- Ability to write strong copy that will drive results
- Strong analytical and strategic thinking skills
Working Conditions:
Professional office environment, daytime hours, working inside, standing, and sitting, will be assigned to a workstation.
Benefits:
Mercer Advisors offers a competitive and robust benefit package to our employees. Our benefit programs are focused on meeting all of our employees and their eligible dependents health and welfare needs. We offer the following:
- Company Paid Basic Life & AD&D Insurance
- Company Paid Short-Term and Long-Term Disability Insurance
- Supplemental Life & AD&D; Short-Term Disability; Accident; Critical Illness; and Hospital Indemnity Insurance
- Three medical plans offerings including two High Deductible Health Plans and a Traditional Co-Pay medical plan.
- Health Savings Account (HSA) with company contributions on a per pay period basis if enrolled in either HDHP medical plan.
- Two comprehensive Dental Plans
- Vision Insurance Plan
- Dependent Care Savings Account for child and dependent care.
- 14 Company Paid Holidays with a full week off at Thanksgiving.
- Generous paid time off program for vacation and sick days
- Employee Assistance Plan
- Family Medical Leave
- Paid Parental Leave (6 weeks)
- Maternity benefits utilizing company paid STD, any supplemental STD, plus Parental Leave (6 weeks) to provide time for recovery, baby bonding, and enjoying your family time.
- Adoption Assistance Reimbursement Program
- Company Paid Concierge Services for you and your loved ones for the spectrum of caring needs for your aging parents, young children, life’s challenges and more.
- 401(k) Retirement Plan with both Traditional and Roth plans with per pay period match
- Pet Insurance
We are not accepting unsolicited resumes from agencies and/or search firms for this job posting.
Mercer Advisors provides equal employment opportunity to all applicants and employees without regard to age, color, disability, gender, marital status, national origin, race, religion, sexual orientation, gender identity and expression, physical or mental disability, genetic predisposition or carrier status, or any other characteristic protected by law in accordance with all applicable federal, state, and local laws. Mercer Advisors provides equal employment opportunity in all aspects of employment and employee relations, including recruitment, hiring, training and development, promotion, transfer, demotion, termination, layoff, compensation, benefits, and all other terms, conditions, and privileges of employment in accordance with applicable federal, state, and local laws.
