Who we're seeking!
We are seeking a highly skilled and hands-on Digital Media Specialist to join our dynamic Marketing team. The ideal candidate will be responsible for planning, creating, launching, tracking, and optimizing digital ads and social media posts to cost effectively increase brand awareness, engagement and conversion rates.
Location(s):
Corporate
Office or Remote (USA, contiguous States)
Essential Functions for this Role:
- Create and maintain a social media calendar that aligns with the overall marketing and communication goals.
- Develop, implement, and manage social media strategies to increase brand awareness and drive engagement.
- Research, curate, write, edit, and publish engaging and relevant content for various social media channels, such as Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.
- Plan, create and execute engaging digital ad campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
- Design and create multimedia content, such as graphics, videos, animations, etc., using appropriate tools and software.
- Identify and interact with the target audience, influencers, and potential partners, and respond to comments, queries, and feedback in a timely and professional manner.
- Monitor performance metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
- Analyze and report campaign performance metrics and refine strategies for increased effectiveness.
- Implement A/B testing strategies to compare different versions of ads and social posts.
- Optimize ad copy, design, and targeting to improve conversion rates.
- Collaborate with other teams to ensure branding, voice and messaging aligns with overall marketing goals.
- Stay updated on the latest social media and digital marketing trends, tools, platforms, and best practices to suggest new strategies and techniques.
- Manage social media and ad budgets to ensure cost-effective use of resources for paid campaigns.
- Conduct market research to identify new opportunities for growth and expansion.
- Demonstrate strong analytical skills, creative thinking, excellent communication abilities, and a deep understanding of digital marketing tools and techniques.
Relationships at Caliber
:
- Reports to: SVP of Marketing, Strategy and Technology
- RegularlyinteractswithallmembersoftheCaliber
What you’ll bring:
- Bachelor's degree in marketing, communication, journalism, or a related field.
- At least 3 years of proven experience as a social media manager or a similar role, preferably in the financial servicesorinvestmentsindustry.
- Excellent verbal and written communication skills in English, and the ability to adapt the tone and style to differentplatformsandaudiences.
- Creative and strategic thinking skills, and the ability to create and execute effective and engaging social media campaigns.
- Proficiency in using various social media platforms, tools, and design software, such as Hootsuite, Buffer, Canva,AdobeCreativeSuite,etc.
- Strong analytical and data-driven skills, and the ability to use data to improve the performance and impact ofsocialmediaactivitiesanddigitalads.
- Proficiency in using analytics and tracking tools such as Google Analytics and Facebook Ads Manager.
- Knowledge of social media best practices, guidelines, and regulations, and the ability to comply with them.
- Experience with A/B testing and data-driven decision-making.
- Knowledge of SEO and SEM best practices.
- Teamwork and collaboration skills, and the ability to work with different departments and stakeholders.
- Self-motivation and time management skills, and the ability to work independently and under pressure.
- Ability to manage multiple campaigns and projects simultaneously.
- Creative thinking and problem-solving abilities.
- Passion and enthusiasm for social media and digital marketing, and the willingness to learn and grow.
Physical Demands
:Thisjoboperatesinaprofessionalofficeenvironment.Thisroleroutinelyusesstandardoffice equipmentsuchascomputers,phones,photocopiersandfilingcabinets.Theteammember frequently communicates with internal team members, investors and vendors. Must be able to remain in a stationary position 50% of the time. Constantly operates a computer and other office productivitymachinerysuchasacopymachineandprinter.Occasionallymovesitemsupto50lbs. for various projects.
Who we are:
Caliber is a leading financial services company in the alternative asset management space, focused on commercial real estate, providing accredited investors and registered investment advisors with well-structured alternatives to traditional investments.
Our Why:
Caliber grows the wealth of good people to create a better world.
Our Vision:
We create strategic investments that build generational wealth for our investors, communities, and team. We are an alternative asset manager with strategies in real estate and credit, differentiated by our vertically integrated business model.
Our Core Values:
Authenticity & Transparency | Compassion & Service | Vision & Agility
Caliber is an equal opportunity employer. Caliber expressly prohibits any form of unlawful employment discrimination, unlawful employment harassment, and unlawful employment retaliation. Caliber is committed to a policy of providing equal employment opportunities (“EEO”) to all employees and applicants for employment without regard to race, color, ethnicity, national origin, age, sex, gender identity, sexual orientation, religion, disability, pregnancy status, veteran status, genetic information, or any other characteristic protected by law. #LI-Remote,
#LI-Hybrid, #LI-Onsite
