Description
Etz Hayim Holdings, S.P.C dba Lazarus Naturals is looking for an E-Commerce Marketplace & Affiliate Manager as part of the Direct to Consumer team, working to establish and grow Lazarus Naturals and Cycling Frog products on digital marketplaces and affiliate relationships. This role will work closely with both the Director to Consumer E-Commerce and Digital Marketing teams as well as the Wholesale and Sales team. The ideal candidate will have strong experience and or understanding of wholesale selling techniques and account management, customer service, and direct to consumer sales.
Etz Hayim operates the brands Cycling Frog and Lazarus Naturals, as well as a comprehensive operation that spans farming over 300 acres of hemp, extraction, chemical processing, packaging and warehousing to support both brands and private label customers.
Job Overview:
Do you thrive on building strategic partnerships and driving explosive sales growth? In this role, you'll be the Ecommerce Growth Catalyst for Lazarus Naturals and Cycling Frog brands, forging connections with leading CBD marketplaces (cbd.co, cbd.marketplace, etc.). You'll wear two hats: Marketplace Maestro by negotiating win-win deals, securing prime placement, and analyzing sales data for optimization. You'll also be responsible for Affiliate Marketing, developing and managing a thriving program to recruit high-performing partners, manage commissions, and maximize customer acquisition.
Collaboration is key, so you'll work closely with the digital marketing team to leverage marketplace ad placements (where available) and build backlinks for SEO dominance.
- Manage and grow current marketplace sales with cbd.co and cbd.marketplaces, current ecommerce marketplaces that carry products.
- Find new ecommerce marketplaces to carry products and/or act as marketing ad platforms (Amazon, Walmart, GoPuff, etc), onboard new marketplaces and act as point of contact for order management, selling and other duties as needed.
- Explore opportunities for advertising on these channels, work with the acquisition team for ad placements. Use CAC, LTV and ROAS to manage ad spend and strategy.
- Protect product margin and profitability with managing MAP where applicable and with working closely with vendors to not undercut list prices.
- Work closely with the Wholesale Sales team to identify new marketplaces and new partnerships.
- Utilize Hubspot as needed for customer relationship management and to aggregate all customer data.
- Monitor and report on marketplace sales, pricing to customers and any other relevant updates. Report on KPI’s such as revenue, LTV, AOV, conversion rate and traffic, use data to build forecasts for the channel.
- Lead the development and execution of our affiliate marketing strategy. Your expertise in affiliate marketing, digital advertising, and data analysis will be pivotal in driving revenue growth and expanding our customer base.
- Responsible for identifying and recruiting new affiliates, optimizing affiliate campaigns, and analyzing performance metrics to continuously improve our affiliate program.
- Attend regular meetings with both DtC and Sales as requested.
- Prepare weekly reports to monitor kpis. KPI’s include weekly sales reports, conversion rate and contacts and will be revised as this role grows. Track sales and report directly to the VP / Director
Responsibilities and Duties:
- Grow the overall marketplace sales for LN by maintaining current customer relationships and seeking out new ones.
- Work with digital marketing team to establish opportunities for acquisition on marketplaces, ad placement, and increasing SEO growth
- Work closely with WS Sales team to identify new marketplaces, partnerships, and ways to improve the overall customer experience
- Utilize Hubspot as needed for customer relationship Management
- Manage affiliate program
- Attend DTC and B2B Sales meetings, as requested
- Implement MAP pricing to protect product margin and profitability, when necessary.
- Brand inclusivity- create cohesion between LN/CF brands, DTC and B2B channels (i.e. website updates)
- KPI’s include weekly sales reports
- Conversion rates and contacts will be revised as this role grows.
Qualifications:
- Experience working with wholesale relationship building and order management.
- Customer service experience resolving customer issues via phone calls and emails. .
- Understanding sales cycles and working in a sales environment previously.
- Willingness to continue learning and ask questions
- Ability to work independently and take ownership of a specific sales channel.
- Ability to work in an office environment where someone will be at a computer and desk for daily tasks.
Company Background - Lazarus Naturals
Lazarus Naturals was founded in 2016 to provide safe and accessible CBD products for everyone who would benefit from them, regardless of their financial situation and ability to pay, which is why we provide a 60% Assistance Program to veterans and people with disabilities or low-incomes. In order to maintain an affordable price point and our commitment to accessibility for all, we have built a vertically integrated business model, which allows us to walk our talk of developing quality, affordable products - from product inception, development, seed, farming, extraction, finished production formulation and packaging, and distribution.
Company Background - Cycling Frog
Cycling Frog, founded in 2022, is normalizing the consumption of casual use THC products. We are on a mission to make THC convenient, affordable, and fun by making a sessionable THC beverage similar in price as a beer or soda. We want to change the way THC is consumed and viewed by our society by focusing on lower potency, ready to drink beverages that can easily fit into anyone’s lifestyle. Under the Federal Farm Bill it is legal to sell these low potency THC products across all 50 states via the internet, and anywhere you can grab a beer.
Benefits
Medical, Dental, VisionFive weeks PTO & 3 holidaysFully stocked kitchen401(k) plan
