At Center, we’re building forward-looking technology to simplify how people work. Our transformative expense management solution is purposely built and offers three important advantages: it eliminates expense reporting for employees, radically reduces the amount of time needed to process expenses in the finance department, and offers real-time reporting and insights to drive cost-savings, analyze trends, and hit budget targets.
The Center team believes that great businesses are built by people who share common values. For us that means a passion for invention, a deep commitment to the customer, integrity, and operating with a sense of care and respect for one another. Working at Center you'll be joining a team that is intellectually curious, has a high degree of personal ownership and accountability, and values teamwork and collaboration.
Why Center?
Center is a hyper-growth SaaS company backed by the co-founder of Concur. We constantly strive to create an environment that allows our employees to thrive and do great work. We are a distributed workforce and have two amazing workspaces in Bellevue, WA and Minneapolis, MN. As Senior Digital & Social Marketing Manager you'll fuel ideation for campaigns and assets across a variety of channels that support our top of funnel efforts and help build pipeline. You’ll assist in bringing Center’s brand to life through compelling creative approaches and execution.
You will lead content and creative development that engages, educates, nurtures, and drives awareness of Center’s offering among our target audiences. Building upon efforts in place and having expertise to experiment with new channels and integrated campaigns, you’ll have a direct impact on helping achieve our revenue goals. You will execute on brand and growth marketing strategy, developing assets with a focus on social, influencer and other key channels. You’ll own and execute on organic social campaigns, including amplifying customer and key internal voices as well as communicating company momentum. You’ll partner closely with growth marketing on integrated efforts, to measure results, and to optimize creative and content throughout the prospect and sales journey.You’ll work directly with our content teams and creative resources to develop a steady cadence of efforts that educate, create interest, drive engagement, and efficiently extend reach.
You Will Have the Opportunity To:
- Ideate and drive development of campaigns and creative for initiatives across channels to drive awareness and interest (paid advertising, organic and paid search, content marketing, etc.)
- Lead organic social strategy, including planning, execution, and amplification to grow following, engage audiences, and increase industry share of voice through high-quality, on-brand content
- Drive influencer strategy in collaboration with creative, brand, and content teams to achieve customer growth and engagement goals
- Develop influencer programs that engage and capture our audiences where they go to be entertained and educated; driving conversions and subscriber interest across nurture channels (newsletter, Pardot, YouTube, etc.).
- Collaborate with content and creative teams to develop assets that support demand generation initiatives; evaluate and test new channels. Define and establish capabilities to grow community engagement at scale.
- Partner with growth marketing to optimize campaign success based on performance metrics within each program
- Play a pivotal role in developing core Center assets that support awareness goals, educate on the problem space, and drive interest and engagement among target audiences
What You Will Bring to the Role:
- Minimum 5 years of SaaS marketing experience with a focus on content, brand, demand generation, digital or social marketing; agency experience a plus
- Minimum 3 years of experience in B2B content development specifically, working with writers and designers to develop and execute campaigns that perform; experience designing/executing integrated efforts across channels preferred
- Minimum 2 years of experience managing social media channels, including some level of experience executing influencer programs
- Experience bringing robust brand campaigns to life through social executions, demonstrating deep understanding of platform nuances including organic and paid tactics
- Strong drive to relentlessly improve and iterate on live tactics to ensure continuous optimization of efforts
- Proven track record of developing and executing programs that meaningfully contribute to awareness and pipeline growth
- Passion for blending creative development with data-driven strategies to craft performant marketing campaigns
- Adept at ideation and creative concepting, comfortable with leading brainstorms and inspiring creative collaboration
- Experience developing B2B copy; writing or leading writers to develop clear, concise, and engaging content for ads, emails, web, and opt-in automations
- Exceptional at building cross-functional relationships; you've worked closely and successfully with writers and designers, as well as product, ops, and sales teams
- Exceptional attention to detail including proofreading skills
Personal Attributes:
- Takes personal responsibility for behaviors, performance, decisions, actions, and failures
- Passion for data and customers
- Fast learner, with an open mind and a team-oriented mentality
- Self-starter, with the ability and willingness to grow; comfortable with change
- An entrepreneurial spirit; flexible and willing to pitch in anywhere needed
- Ready to have fun, keep perspective, and be part of an amazing team
$125,000 - $145,000 a yearWe offer an excellent compensation package for all Center employees. This includes competitive salary, performance bonus, generous paid time off, comprehensive health benefits and 401(k) participation. The Senior Digital & Social Marketing Manager pay transparency range is $125,000 - $145,000 annually + equity. In addition, Center offers a Self-Managed PTO plan, 9 Paid Holiday’s, Paid Parental Leave, Commuter Stipend, and health care benefits including Medical, Dental, Vision, Long Term Disability, Base Life, AD&D, FSA, Commuter and 401(k).
Why Center?
· Backed by the co-founder of Concur· All team members have the opportunity to make a critical impact at an early stage business· An experienced management team that understands the space and knows how to build high performing teams· Ownership through stock option grants· Competitive base salary compensation package· Comprehensive health insurance plan· Flexible, self-managed PTO policy· 401k program· Great co-workers and a collaborative team that is passionate about helping every business to get the most out of every dollar they spend!Center is an equal opportunity employer.
All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.Apply for this job
