DAS Technology is the leading customer engagement technology partner, empowering 9,200+ businesses to leverage digital and social media environments. Our innovative technology, dedicated team, and vibrant culture contribute to the success of our global clients. Recognized worldwide for industry-leading solutions, DAS is seeking elite professionals to join our fast-growing team.
We are seeking a Senior Performance Marketing Specialist for a full-time, onsite position at our Old Town Scottsdale office. This role is pivotal in driving our company’s growth by developing and executing end-to-end lead generation campaigns across digital channels, including email/marketing automation, SEM, SEO, paid social, content marketing, SMS, and site/page conversion optimization. The ideal candidate will have a strong background in B2B and SaaS technology marketing, with experience in the automotive sector being a plus.
You will ensure our digital and event strategies are seamlessly integrated, contributing to both revenue and SQL growth.
Responsibilities
- Product Knowledge: Gain a deep understanding of DAS Technology products and their value to our clients.
- Lead Generation Campaigns: Drive revenue through strategic performance marketing campaign development, targeting audience segments, and aligning with overall marketing objectives.
- Content Development & Creative Direction: Collaborate with the Creative Design team to craft compelling copy and visual elements that align with campaign goals.
- Campaign Execution: Utilize a mix of owned, earned, and paid media channels to maximize lead acquisition and conversion rates.
- Analysis & Optimization: Establish KPIs, conduct A/B testing, and analyze campaign data to continuously improve performance.
- Budget Management: Ensure efficient budget allocation across performance channels, focusing on ROI.
- Website Performance: Oversee SEO and conversion optimization for corporate websites, providing metrics and high-level reporting for leadership.
- Event Collaboration: Work with the marketing team to execute lead-gen campaigns for client-facing events, ensuring event sales and ROI goals are met.
- Cross-functional Collaboration: Align marketing strategies with overall business goals by working closely with sales and client success teams.
- Embrace Technology: Stay updated on marketing technology trends and integrate innovative tools into campaigns.
Requirements
- 3-5 years of professional experience in B2B marketing, with a focus on digital channels such as content marketing, online advertising, email, social media, and retargeting.
- Proven experience in planning, creating, executing, and optimizing lead generation marketing efforts.
- Strong communication skills, both written and verbal, with a creative mindset and data-driven approach.
- Proactive, hands-on approach with the ability to adapt quickly to changing industry conditions and business needs.
- Experience in automotive or B2B technology marketing is a plus.
- Strong project management and data analysis skills.
Benefits
At DAS Technology, we prioritize the health, happiness, and financial success of our employees. Our comprehensive benefits program includes:
- FREE & Company Subsidized Health Insurance Plans (Medical, Dental & Vision)
- Flexible Spending Account, Dependent Care FSA, Health Savings Account, & Commuter Benefits
- FREE Life, Short-term, and Long-term Disability Insurance
- FREE Employee Assistance Program for Mental Wellness & Life Planning
- Pet Care Discount Program for Veterinary Care
- 401k & Roth 401k + Company Match
- Incentive Stock Options
- Tuition & Training Reimbursement Programs
- 11 Paid Holidays & Competitive PTO
- Monthly Bonus 1/2 Day Fridays
- Paid Parental Leave
- Modern, fun, and friendly work environment, and more!
Equal Opportunity Employer
DAS Technology provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
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