The Role
As the first Marketing Operations Manager here at Turquoise Health, you will be responsible for managing and optimizing the marketing automation platform (HubSpot) and other tools as they are added. You will own the key operational functions of marketing, including data integrity, email deliverability, lead attribution, pipeline reporting, and more. You will work closely with our Revenue Operations and BDR team to ensure that we have airtight processes as we hand off leads to Sales and work together to build our pipeline.
You are an analytical problem solver with deep Hubspot experience. Are you ready to help us make healthcare transparent for everyone? Then this is the role for you!We strongly encourage BIPOC, people with disabilities, and LGBTQIA+ folks to apply for any open roles of interest. Building a truly diverse team is a challenge that we do not shy away from. Healthcare affects all people differently, but it significantly affects those in underserved communities. With a robust, diverse team, we are stronger and better equipped to change the future of healthcare for all.As Marketing Operations Manager, you'll…Most of the time:
- Develop and implement automated marketing workflows and processes to improve efficiency and scalability.
- Manage the marketing technology tools, including marketing automation platform, chatbot, Salesforce integration and more
- Optimize email performance and deliverability through industry-accepted best practices
- Utilize analytics tools to extract insights from marketing data and drive data-driven decision-making. Work with management to define KPIs, create reporting, and analyze campaign performance
- Create recommendations to improve campaigns continuously to support increase in open rates, click through rates, and increase overall conversions of MQLs
- Ensure data integrity and accuracy within marketing databases, leveraging data hygiene practices and compliance with data protection regulations
- Develop and implement attribution models to accurately measure the impact of marketing campaigns on revenue generation
- Support essential marketing operations initiatives such as managing the lead and account lifecycle, lead and account scoring, lead nurturing, segmentation, and data cleansing
- Design and properly QA nurture workflows, fully documenting the web and sequence of interactions
- Ensure marketing activities comply with relevant data protection and privacy regulations
Requirements
What you bring to the Marketing Operations Manager role:
- 4+ years of marketing operations experience
- Mastery in building out record flow processes in marketing automation systems
- Proactive, self-starter with drive to build first-class operations and infrastructure
- HubSpot certification or similar experience
- Experience with complex revenue attribution tagging, scoring, and modeling for the entire account lifecycle
- Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
- Salesforce experience
- Excellent attention to details
Salary
The salary range for this full-time position is $125,000 - $135,000. Our salary ranges are determined by role and level and reflect the minimum and maximum salary across all US locations (please note: salaries are location agnostic). Within the range, individual pay is determined by factors including job-related skills, experience, and relevant education or training. We will talk about compensation in our first conversation and be transparent throughout the process about which level we think is the best match for you in our organization.
Please note that the salary range does not reflect total compensation, which includes base salary, benefits, and company stock options.
Benefits
- Competitive pay with equity options
- Stellar health care plan options (Medical, Dental & Vision), with FSA, DCFSA, & HSA options
- Company-sponsored disability & life insurance
- Unlimited PTO
- 401(k) + 4% Matching
- Fully remote work + flexible working hours
- $750 work-from-home setup budget
- Paid quarterly in-person co-working weeks
- Quarterly $150 co-hanging stipend to meet up with coworkers
- Monthly $100 health and wellness benefit
- Generous paid family leave
- Annual $1,200 learning & development stipend
About Turquoise Health
At Turquoise, we're making healthcare pricing simpler, more transparent, and lower cost for everyone. Have you or a family member ever gotten an MRI, a lab, or even a straightforward surgery without knowing the cost in advance? That's bonkers, right? We're working to fix that.We're a Series B startup backed by top VCs a16z, Box Group, Bessemer Venture Partners, Tiger Global, Adams Street, and Yosemite. Most importantly, we're an accomplished group of folks (moonlighting as authors, bass players, improv instructors, chefs, linguists, and trivia buffs) with a passion for improving healthcare.
We're eager to find ambitious and well-rounded teammates to join us on this mission.
Job Location
Turquoise Health is a fully remote company based in the US. We work with team members and contractors in the US and around the world, but we operate on US business hours and work with clients entirely based in the US. For this role, we are seeking US-based candidates.
Disability Accommodation Email
Turquoise Health is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact recruiting@turquoise.health
