ABOUT RETOOL
Nearly every company in the world runs on custom software: Gartner estimates that up to 50% of all code is written for internal use. This is the operational software for refunding orders, underwriting loans, onboarding employees, analyzing transactions, and providing customer support. But most companies don’t have adequate resources to properly invest in these tools, leading to a lot of old and clunky internal software or, even worse, users still stuck in manual and spreadsheet flows. At Retool, we’re on a mission to bring good software to everyone.
We’re building a new type of development platform that combines the benefits of traditional software development with a drag-and-drop UI editor and AI, making it dramatically faster to build internal tools. We believe that the future of software development lies in abstracting away the tedious and repetitive tasks developers waste time on, while creating reusable components that act as a force multiplier for future developers and projects. The result is not just productivity, but good software by default. And that’s a mission worth striving for. Today, our customers span from small startups building their first operational tools to Fortune 500 companies building mission-critical apps for thousands of users across their business.
Interested in joining us? Let us know!
WHY WE’RE LOOKING FOR YOU:
Tens of thousands of customers already rely on us to run their businesses, but there’s many more that haven’t heard of Retool yet! The Marketing team helps connect Retool’s products with customers and prospects in new and unique ways, and sets us up to achieve our long-term mission.Moreover, the content Retool creates is an important part of how we show up in the world and connect with our target audiences. How well we craft, optimize, and distribute that content matters—and we’re constantly striving to make the very best developer-centric content out there.As Content Marketing Lead, your mission will be to help us strategize, create, and distribute a variety of content that delivers real and resonant value to our target audiences and real and resonant results to the business.
You’ll build content into a long-tailed growth lever using future-facing strategies and collaborations cross Marketing, SEO, Developer Relations, Design. And you’ll manage and inspire a tiny-but-mighty Content team and bench of freelancers to deliver and scale best-in-class work.
IN THIS ROLE, YOU'LL:
- Lead the Content function at Retool, developing and overseeing content across the funnel that serves a very technical audience of software developers and engineering teams, and deeply investing in growing the impact of our blog and social media channels.
- Make content a strategic advantage for Retool, helping drive all forms of content—from ebooks to white papers to reports to thought leadership—from idea to execution to organic distribution.
- DManage a small internal team plus a roster of freelancers and agencies to deliver great, data-driven work.
- Be a steward of craft, holding the bar high for content quality across all axes (writing, SEO, design, etc.), and helping collaborators reach that bar.
- Set and hold our team responsible for the right content metrics to measure the impact of our output, on both short-term and longer-term horizons.
- Experiment with channels and content types to find our most effective levers and create blueprints for scaling content success.
- Partner with SEO and Product Marketing to expand the reach and impact of every piece of content we produce.
- Partner with in-house subject matter experts across Engineering, Product, Developer Experience, Sales, and more to extract the best stories and ideas from the organization.
THE SKILLSET YOU'll BRING:
- 8-10+ years of experience in Content Marketing with an emphasis on growth, with at least 2+ years leading the function
- Experience working with technical audiences (developers, engineering managers, technical PMs preferred.)
- Excellent written and verbal communication skills, and the ability to coach others on the same.
- Strong sense of curiosity and first principles thinking—bring your intuition, but leave behind any playbooks
- A track record of scaling content to meet ambitious organic growth targets
- The ability to build strong cross-functional partnerships with technical teams and the rest of the marketing org
For candidates based in San Francisco, the pay range(s) for this role is listed below and represents base salary range for non-commissionable roles or on-target earnings (OTE) for commissionable roles. This salary range may be inclusive of several career levels at Retool and will be narrowed during the interview process based on a number of factors such as (but not limited to), scope and responsibilities, the candidate’s experience and qualifications, and location. Additional compensation in the form(s) of equity, and/or commission/bonuses are dependent on the position offered.
Retool provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.San Francisco $150,200 - $203,200USDRetool offers generous benefits to all employees and hybrid work location. For more information, please visit the benefits and perks section of our careers page!Retool is currently set up to employ all roles in the US and specific roles in the UK. To find roles that can be employed in the UK, please refer to our careers page and review the indicated locations.
