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Platform Experience Designer (SF)

PersonaSan Francisco, California, United StatesHybrid, Onsite
This job is no longer open
At Persona, we're building the first universal and comprehensive identity infrastructure to help businesses of all sizes better serve and protect their end users' identities. Our identity platform enables businesses to collect and manage their end users' personal information securely, verify that their end users are who they say they are, analyze and detect fraud and abuse, and pull sensitive reports about their end users in a privacy-centric way. In a world where consumer behaviors are changing and privacy and identity are taking on a new meaning, we want to help businesses find their superpowers and do it while putting their end users, the people, first.
As a Platform Experience Designer focusing on Platform and Systems at Persona, your role will be critical in shaping the foundations of our platform experience. This means both diving into deep product work, collaborating with engineering and product on end-to-end problems, but also extrapolate your work toward pattern definition and standardization. The challenges you'll face require an aptitude for cross functional collaboration, product complexity, and analytical systems thinking. Our teams are always iterating, evolving, and learning — we move fast.

Your role will be integral in building a world class platform experience.

What you'll do at Persona


  • Partner with our Identity Foundations and Data Products teams to build the most comprehensive solution to verify anyone, anywhere
  • Tackle complex systems configuration challenges that require technical aptitude and creative brilliance
  • Collaborate with Design Engineering to nurture and harden our design systems and pattern definitions
  • Help to foster a vibrant Design team culture advancing our craft, process, and thought
  • Advance clear and well-constructed points of view, backed by expertise, design rationale, customer data, and industry trends

What you'll bring to Persona


  • BFA or BA/BS degree in design, interaction, or related field
  • 3+ years of relevant industry experience
  • You’re incredibly curious and want to know the ‘why’ behind everything
  • You’re a great collaborator, able to manage and prioritize multiple moving parts and stakeholders
  • You’re proactive — you find opportunities instead of waiting for opportunities to find you
  • You're a clear communicator with a knack for story-telling
  • You think about patterns at scale and UX consistency
  • You can give and solicit feedback to raise the quality bar

Nice to haves


  • Frontend development, specifically proficiency in HTML, CSS, JS, React, TS
  • Hi-fidelity prototyping
  • Building or maintaining design systems
  • Motion and/or 3D skills
  • Experience designing for B2B/SaaS

$120,000 - $170,000 a yearFor this role, the estimated base salary range is between $120,000 - $170,000. Base salaries are just one component of the total compensation package and are determined by a number of factors such as years of experience, expertise, qualifications and more. In addition to base salary, we offer competitive equity packages that play a big part in recognizing you for the huge impact you will have on helping us achieve our mission. Please note, the salary range is a guideline that is subject to change without notice.

We are proud to offer best-in-class benefits at Persona. From 401K matching and parental leave, to quarterly company-wide mental health days, unlimited PTO, family planning and wellness stipends, we constantly seek ways to continue embodying our value of People First.

Diversity, equity, inclusion and belonging


At Persona, we strive to put diversity and inclusion at the forefront of everything we do, reflecting our core values. Our DEIB Employee Resource Group seeks to build a diverse and inclusive team that fosters an environment where each Personerd feels empowered to bring their unique differences to work and achieve their full innovative potential. Our hope is that by fostering such an environment, we strengthen our business and relationships by putting people first.We strive to promote a culture that celebrates diversity and inclusiveness regardless of, but not limited to, race, gender, sexual orientation, family status, religion, ethnicity, national origin, physical disability, veteran status, or age.Apply for this job

This job is no longer open

Life at Persona

Thrive Here & What We Value• Emphasis on diversity, equity, inclusion, and belonging• Inclusive benefits (medical, dental, vision, 401(k), unlimited PTO, mental health days, family planning benefits)• Competitive compensation package with equity options• Flexible work environment (monthly mental health days, unlimited paid time off)
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