The Job
As a Senior Demand Generation Manager at Panther, you’ll be the centerpiece of our growth initiatives, powering the adoption of Panther’s next-generation Security Information and Event Management (SIEM) platform. In this pivotal role, you’ll own all of Panther’s digital and social marketing channels and campaigns, developing and executing comprehensive demand generation strategies to drive brand awareness and generate leads, qualified sales pipeline, and revenue.This is a high-profile role on a dynamic, high-performance team that will drive the next phase of Panther’s growth.
You’ll collaborate closely across marketing, sales, partnerships, and go-to-market leadership to ensure alignment and achieve key business objectives.
The Company
Panther is a cybersecurity company with the mission of detecting any breach, anywhere. The company was founded by security practitioners who lived through the difficulty of trying to protect large organizations and wanted to build a solution that many teams could use. Panther solves modern security problems with detection-as-code, a cloud-native architecture, and a robust security data lake. Panther’s platform, used by many industry innovators, enables security teams to focus on security, detect attacks, and protect their organizations without the prohibitive overhead or excessive operational costs.Backed by Coatue Management, Lightspeed Venture Partners, S28 Capital, Snowflake Ventures, ICONIQ Growth, and Innovation Endeavors, Panther has raised $140M and is driving innovation disrupting the cyber security space.
Panther's customers include industry-leading technology companies such as Figma, Gusto, Coinbase, and Dropbox, most of them being mid-large enterprises and they are very much modern technology cloud-forward companies. The company was featured for a second year in a row on EnterpriseTech30's startup list, most as recently as #6 on the list of mid-stage, emerging technology companies!Panther is a remote-first company with a culture of flexibility, written documentation, open company communication, and collaboration. Our values guide our every move: Be an Owner, Create Customer Love, and Take Care of the Team. We believe that by building a diverse group of remote individuals, we can push forward our mission and create a rewarding, inclusive, and fun work environment for our entire team.
The Responsibilities
- Develop and execute strategies to generate qualified leads that convert into sales pipeline, opportunities, and revenue
- Implement ABM programs, leveraging intent signals and analytics to target accounts, create personalized engagement experiences, monitor performance, and continuously refine
- Oversee planning, execution, and measurement of full-funnel marketing campaigns across multiple marketing channels—digital, web, search, social, and more—with creative and messaging tailored to our target personas and ideal customer profile (ICP)
- Own all paid digital and paid social media campaigns and programming, creating compelling creative and copy to drive brand awareness and convert prospects to leads
- Collaborate closely with web, design, content, field, and product marketing to craft compelling marketing tactics and assets that foster engagement and elevate our brand
- Manage and optimize email marketing programs, incorporating compelling messaging, personalization, and A/B testing workflows to generate and nurture qualified leads
- Support partner marketing strategies and execute tactics spanning joint webinars, co-branded campaigns, collaborative field events, and more
- Collaborate with sales and revenue operations to ensure leads are effectively handed off and followed up on, incorporating feedback to optimize marketing operations and lead scoring processes
- Monitor campaign performance and track engagement, conversions, and campaign ROI, identifying areas for optimization and reporting progress to leadership stakeholders
The Requirements
- 5+ years experience in B2B SaaS demand generation, growth marketing, performance marketing, or similar role, with previous experience with a startup preferred
- Demonstrated experience creating end-to-end digital and social media marketing programs that generate brand awareness, leads, and qualified pipeline
- Proficiency with marketing automation platforms (e.g. Hubspot, 6sense), digital, web, and social media marketing tools (e.g. LinkedIn, Google Ads, Folloze, Wordpress, SEMRush, Reddit), and how they integrate with Salesforce CRM
- Strong analytical skills with proven experience optimizing campaigns with data-driven decisions
- Self-starter with the ability to work independently, manage multiple projects, and maintain high performance
- Excellent communication and collaboration skills
- Knowledge of the cybersecurity industry landscape and cloud infrastructure tools is a big plus
Cash compensation range: 135,000-155,000 CAD Annually
The cash compensation above includes base salary and on-target commission for employees in eligible roles. In addition to cash compensation, all full-time Pantherinos are eligible to participate in our equity plan to receive Incentive Stock Options (ISO). Individual compensation packages are based on a few factors unique to each candidate, including their location, experience, and expertise, and may vary from the above-mentioned range.
The Perks
- Equity
- Unlimited PTO policy, with a minimum requirement of 15 days off per year, observing major CAD holidays, as well as an end of the year break
- Latest tech equipment & budget for your customized tech needs
- Comprehensive medical, dental, and vision coverage
- Remote-friendly
- Opportunities to attend industry conferences (remote or in-person, and in conjunction with our in-person health and safety policy)
- Annual company off-sites in awesome locations (in conjunction with our in-person health and safety policy)
Panther labs is an Equal Opportunity Employer. The Company prohibits discrimination and harassment on the basis of race, color, national origin, ancestry, sex (including pregnancy, childbirth, breastfeeding), gender, gender identity, gender expression, sexual orientation, marital status, age, religious creed, physical disability, mental disability, genetic information, military or veteran status, or any other status protected by law. All employment decisions are decided on the basis of qualifications, merit, and business need.
