Product Marketing Managers are responsible for developing effective marketing strategies and plans to communicate the features and benefits of the company products to customers and prospects. They handle market research on current trending products, establish timescales for upcoming products, influence pricing and packaging, guide sales teams, develop messaging and market positioning around products and take part in presentations and events. Frequently, product marketing managers are the ‘voice of the customer’ within their Business Units, precisely researching consumer needs and experiences.
What you'll do:
- Orchestrate GTM launch activities and deliverables cross-functionally with various stakeholders and deadlines
- Lead GTM launch kickoff and go/no go meetings to ensure organizational readiness
- Understand and communicate buyer personas, value proposition and market fit of solution portfolio by segment to internal stakeholders including executives and externally in the market
- Build tools and content to best position solutions in the marketplace to drive leads
- Conduct market research to encompass competitive positioning and win/loss analysis
- Provide feedback to product teams on market needs to inform product strategy and roadmap
- Make recommendations for solution naming, positioning, pricing, packaging and promotion
- Support Product Marketing needs across multiple products and solutions within the portfolio in parallel
- Provide strategic direction and recommendations for portfolio management
- Serve as a mentor to team members to support growth and development
- #LI-LH1
- #LI-Remote
What we're looking for:
- Bachelor’s Degree required. Preferred: Marketing Degree or in a related Field
- 7+ years of related experience in Marketing, Product Management, SaaS and B2B experience
- Ability to think and communicate strategically
- Ability to manage multiple projects at one time with little supervision
- Ability to present and influence an executive audience
- Ability to empathize with our users/market and assume their perspective
- Problem-solving and critical thinking abilities are highly required
- Excellent oral and written communication skills
- Ability to coordinate and communicate with other teams, especially with the product and sales
- Positive and flexible attitude; ability to adapt well to change
- Strong organizational and analytical skills
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Life at Emburse
Emburse humanizes work by empowering business travelers, finance professionals and CFOs to eliminate manual, time-consuming tasks so they can focus on what matters most.
Emburse brings together some of the world?s most powerful and trusted expense and AP automation brands, including Abacus, Captio, Certify, Chrome River, Nexonia and Tallie. The company?s innovative solutions, which are uniquely tailored for specific industries, company sizes, and geographies, are trusted by more than 4.5 million users in more than 120 countries. Over 14,000 customers, from start-ups to global enterprises, including Boot Barn, Grant Thornton, Telefónica, Lufthansa Systems, and Toyota rely on Emburse to make faster, smarter decisions, empower business travelers to recapture lost nights and weekends spent doing tedious expense management, and help make users? lives -- and their businesses -- better.
For more information on Emburse, visit emburse.com, call 877-EMBURSE, or follow the organization?s social channels at @emburse.
Thrive Here & What We Value* Humanizing work by automating manual tasks* Enhancing CFO experiences while ensuring compliance and cost reduction* Tailored solutions for diverse company sizes* Global presence with over 18,000 customers and 12 million users* Prioritizing family, community, or rewarding work
