The Mission:
At Enigma, we believe that the future of the small business economy runs on data. Enigma provides the most comprehensive data about the identity and financial health of nearly every small business in the country. Our customers - fintech, vertical SaaS and lenders - use our unique product to make smarter decisions and to better serve their small business customers.
The Role:
We are seeking an experienced and innovative B2B Growth Marketer to join our high-growth startup. With 8-10 years of experience in marketing, the ideal candidate has a proven track record of driving growth through data-driven strategies and creative marketing initiatives. This role will be instrumental in scaling our customer base, optimizing marketing channels, and boosting our brand presence.A successful candidate will drive growth by informing and refining our marketing strategy, generating leads, and testing new ideas.
Through innovative strategies and data-driven decision-making, you will contribute significantly to expanding our customer base and enhancing our brand presence.
We are looking for someone who will:
- Work with the Marketing Lead to develop and implement digital, traditional, event marketing, partner marketing, and email marketing campaigns, aligned to business objectives.
- Design, deploy, analyze and enhance the performance of existing marketing channels, including email, event, social, and partner marketing. Fully own Hubspot workflows.
- Collaborate with product, sales, and customer success teams to align efforts and maximize the impact of growth initiatives. Drive cross-functional projects that enhance the customer journey and increase conversion rates.
- Utilize analytics tools like Hubspot and Google Analytics to track and report on key performance metrics. Provide actionable insights and recommendations to improve campaign effectiveness and ROI.
- Foster a culture of innovation through A/B testing and experimentation. Collaborate with leadership to explore new channels and tactics for customer acquisition and retention.
- Provide leadership and mentorship to junior marketing team members. Foster a collaborative environment that encourages professional growth.
- Proven ability to create engaging content across multiple channels (decks, social media, email campaigns, etc.).
- Strong storytelling skills, with a knack for translating complex ideas into clear, compelling messages.
- Experience leveraging AI for content creation, personalization, and campaign optimization.
What makes this job interesting?
- Product: Enigma’s product is powered by highly differentiated, sought after data, used to build accurate profiles of the identities, firmographics, and financial health of millions of businesses in the U.S.
- Timing: You will be joining Enigma at a time of rapid innovation in the Marketing organization
- People: The Marketing team is highly collaborative (and fun) and the company embodies a people-first culture
Our ideal candidate will:
- Bring 8-10+ years in a B2B marketing role, with at least 4 years in growth marketing, preferably within a startup or fast-paced environment. Proven success in multi-channel campaign management.
- Possess broad knowledge across all marketing areas, with a strong understanding of B2B customer acquisition. Strong analytical skills and proficiency in Hubspot, Google Analytics, and MarTech tools.
- Be a strategic thinker with a creative mindset, capable of balancing big-picture vision with attention to detail. A proactive and adaptable approach to problem-solving.
- Have a Bachelor's Degree; MBA a plus.
Bonus points if you:
- Bring experience with data products, SaaS or Fintech.
About Us:
Enigma specializes in delivering comprehensive data insights into the identity and financial health of small and medium businesses across the United States. By leveraging hundreds of public and third-party data sources, Enigma offers a detailed understanding of each business, enabling companies of all sizes to access essential financial services for growth and success. Enigma's rich datasets support a variety of applications, including sales and marketing strategies, Know Your Business (KYB) processes, customer onboarding, underwriting, and compliance with sanctions screening.
Enigma's innovative approach combines machine learning and data science to transform disparate data into reliable insights, empowering businesses to make informed decisions and optimize their operations.We are proud to be an equal opportunity workplace and an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.Salary Range: $150,000-$175,000A note on salary ranges: we pride ourselves on paying competitively for our size and industry.
Salary is one piece of a total Enigma compensation package that includes additional benefits and opportunities. All of our compensation packages include equity because we believe 100% of Enigma employees should have the option to purchase ownership in the company and benefit from the value we’re creating together.
