Toradex is a global company strongly focused on engineering & technology. We’re powered by a diverse & uniquely gifted workforce. We pursue the best people to propel our innovative vision of embedded computing and IoT. If you’re interested in being a driving force at an agile technology company, engineering clever computing solutions & helping other companies bring their products to life, we should talk.
As the Head of Digital Marketing & Communications, you will play a key role in our rapidly growing company. You will report to the Chief Marketing Officer and work closely with the Sales team. This position requires international travel once per quarter.
The Tasks & Areas of Responsibility
- Full responsibility for the global marketing and communication plan to position the brand and product within the industry
- Develop and execute the brand and product marketing strategy to generate high-quality leads, significantly driving the growth strategy
- Lead and mentor an internationally distributed team of 11 employees (3 direct reports)
- Partner with the global Sales team to design and execute Account Based campaigns
- Optimize existing channels (owned and paid) and evaluate new opportunities with a focus on digital and event marketing
- Ensure that Toradex has the right tools, methodologies, and structures to succeed
- Manage and optimize the budget and resources to maximize ROI
- Analyze and report success in terms of key performance indicators
- Gain deep knowledge of market trends and customer needs to effectively position and communicate Toradex's values and USPs
- Oversee the global events strategy and public relations.
Qualifications & Skills
- Minimum of 8 years of experience in B2B marketing within a tech environment, including budget responsibility
- Proven track record of achieving or exceeding targets in collaboration with the sales department
- Deep knowledge of digital marketing strategy, with proven success in leading a digital marketing team
- Good understanding of Account Based Marketing and experience with complex products
- Ability to work with the latest tools and a deep understanding of marketing analytics and KPI interpretation to make data-driven decisions
- You describe yourself as driven and hands-on, with an unwavering commitment to achieving goals, excellent problem-solving skills, and strong interpersonal skills
- Experienced in working in a dynamic and multicultural environment and able to adapt quickly to new circumstances
- Excellent written and verbal communication in English is mandatory; any other language is a plus.
Your Benefits
At Toradex, you will discover a unique corporate culture and the opportunity to be part of an exciting journey. In this role, you can be creative, grow, and make an impact from day one. Toradex offers an attractive package and flexible working conditions.
Important note:
This role is exclusively recruited by THE MOTION PARTNER, Executive Search & Consulting, and for this purpose all candidate dossiers are forwarded to
office@themotionpartner.ch.Toradex is a leader in embedded computing, serving innovative products to industrial, medical, automotive & IoT companies creating feature-rich & intelligent systems for demanding applications, e.g. supercars, self-driving tractors, patient monitoring systems – to name a few.We provide effective & robust embedded computing solutions and strive for the best development experience in the industry with a focus on intelligent hardware design, innovative software solutions & free comprehensive support.
Our relationship with our customers ensures that we all succeed and it allows us to participate in the realization of incredible new products. Our products are directly sold to more than 3'000 industrial customers in over 70 different countries worldwide.
For more information
- Visit our Homepage: www.toradex.com
- Connect with us and join our community!: https://community.toradex.com
- Our YouTube Channel
