Job Description:
Skillshare is seeking a strategic and results-oriented
Director of Brand and Organic Marketing
to lead our brand positioning, storytelling and organic growth efforts. This 1 year contract position is critical in shaping our brand’s voice and expanding our presence across important touchpoints like blog, email, and social media, driving organic engagement and subscription growth. The ideal candidate is a natural brand storyteller who is gifted at shaping a cohesive brand narrative across multiple channels. Reporting to the VP, Marketing, this leader will oversee always-on content planning and key brand marketing and growth campaigns, turning data insights into actionable plans.
As a key member of the Marketing Leadership team, this role will be responsible for contributing to Skillshare’s overall marketing strategy and team culture while overseeing direct reports & contractors.
What you'll do
- Set and implement a content- and social-first social strategy across our key channels (Email, Blog, Instagram, LinkedIn, Pinterest, YouTube, TikTok).
- Develop - and execute on - brand, campaign, and always-on content strategies that drive awareness, adoption and engagement of Skillshare’s suite of existing and new product offerings.
- Lead and optimize our organic marketing efforts to maximize growth and brand engagement.
- Manage a team of staff and contractors who specialize in organic channels, including social media, content strategy, and email marketing.
- Track performance metrics for organic channels and continuously refine strategies to improve brand equity and organic growth.
- Oversee the budget for brand and organic marketing initiatives, ensuring efficient allocation of resources to maximize ROI.
- Define and deliver our priority integrated and tentpole campaigns.
- Work closely with brand partners to create award-worthy partnership campaigns and stay on top of cultural trends, the competitive landscape, and target market insights.
Why we're excited about you
- You have 12+ years of relevant experience in organic growth, content marketing, social media or brand management.
- You’re a results-oriented marketing leader who understands how to strategically move the needle on business objectives while balancing resources, budget, and competing priorities.
- You’re a natural brand storyteller with experience connecting content marketing to business objectives.
- You have excellent leadership and team building/management skills.
- You’re an inspirational and influential communicator, capable of telling a narrative and backing it up with insight and data.
- You have a deep understanding of the social media space and how to develop content that drives brand affinity and establishes leadership.
- You’re hands-on yet strategic, with a unique ability to generate buy-in and excitement across all levels of an organization.
- You have experience in bringing core programming or products to life through impactful Go-To-Market strategies.
- You possess a fluency in brand and content marketing data and insights.
- You have a passion for creativity, creators, and community.
- Bonus: You have experience with subscription, education, or marketplace products.
Why you're excited about us
- Our team: We have a passionate, creative, and innovative team that is a lot of fun to work with.
- Our mission: We’re doing work that matters – connecting lifelong learners around the world and empowering them to pursue their creativity.
- Remote culture: A healthy, productive working environment means different things for different people. We optimize for trust and invest in supporting remote teams and focus on transparent communication to ensure an inclusive, equitable work environment for everyone.
- Flexibility: We believe that doing your best work means living a full life. That means different things for everyone, so we optimize for trust, invest to support remote teams
- Impact: You’ll be in a highly visible role, one that requires both strategic thinking and detailed analytic and optimization efforts that leverage your expertise in Influencer marketing to drive success for the company.
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