Vice President, Marketing
If you got into healthcare to make a difference, you’re in the right place.
We’re looking for a values-driven, mission-focused, dynamic
Vice President, Marketing who is passionate about working with seniors (and their families), especially those navigating mental and behavioral health challenges. Someone who is searching for a workplace and culture that is as committed to them, as they are to their patients. If that’s you, read on!
What’s Rippl?
At Rippl, we are a passionate, impatient, slightly irreverent, people-obsessed group of optimists & doers intent on building a movement to bring mental healthcare to our aging population. We believe there is no more noble mission than caring for people at this critical stage of life, and we’re ready to take action. We’re reimagining what it feels like to experience a mental health challenge as a senior. By leveraging an obsession with supporting our clinicians, a new care model and disruptive technology, we are pioneering an entirely new way to democratize senior access to high quality, wrap-around mental and behavioral healthcare, both for seniors and their families and caregivers. Helping them stay healthier, at home longer, and out of the ER.
Our Core Values
At Rippl, we live and breathe a set of shared, core values that help us build the best team, guide how we work together, and best serve our patients, families and caregivers.
If not Us, then Who?
Seniors need better mental health care NOW. Our mission is urgent. And, we’ve got the perfect team to take this on.
Mission is our Middle Name
There is no more noble mission than caring for seniors with mental health challenges. We’ve set out to make a giant, lasting, transformational impact.
Care Team Obsession
Our team members are our focus, our obsession. We listen and learn from, and with, our clinicians to find the right answers. When we care obsessively for our clinicians, our patients and families will get the care they deserve.
Moving Mountains
We see what we’re doing as a movement–a movement focused on solving one of the most important, most urgent challenges in healthcare for a really special group of people.
Raising the bar, for everyone
We are leveraging world class expertise to define a new standard of care. Partnering with the country’s leading academic institutions and geriatric clinicians, we are bringing clinical excellence to our seniors.
Join the movement
We’re looking to find other changemakers who are ready to join our movement. Those who believe serving seniors is their calling, their reason for jumping out of bed every day. Our ambition is to create a nirvana workplace for this tribe! And, most importantly, help them make a giant difference in the lives of their patients. Because, “if not us, then who?”
The Role
:
The Vice President of Marketing will be a key member of the organization, reporting to the Chief Growth Officer and responsible for developing and executing Rippl’s marketing strategy to drive growth, brand awareness, and partner engagement. This role requires a strategic, data-driven leader with a proven track record in health care marketing within a start-up or high-growth environment. The Vice President of Marketing will lead all marketing efforts, including brand development, digital marketing, content strategy, product marketing, and public relations.
Responsibilities
- Strategic Leadership: Develop and execute a comprehensive marketing strategy that aligns with Rippl's vision, mission, and growth objectives. Collaborate with the executive team to drive overall company strategy and decision-making.
- Brand Development: Build and strengthen the company’s brand in the health care and dementia care sectors. Ensure consistent messaging and branding across all marketing channels and touchpoints.
- Digital Marketing: Oversee the development and execution of digital marketing campaigns, including SEO/SEM, email marketing, social media, and paid advertising. Leverage data analytics to optimize campaigns and drive customer acquisition and retention.
- Content Strategy: Lead content creation efforts to position Rippl as a thought leader in dementia care. Develop and manage a content calendar that includes blogs, whitepapers, webinars, case studies, and other educational materials.
- Product Marketing: Work closely with product management and development teams to effectively launch and promote new products and services. Create compelling product messaging and sales enablement tools to support the growth team.
- Customer Engagement: Develop strategies to engage with key customer segments, including patients, caregivers, health care professionals, and institutional partners. Implement initiatives to enhance customer experience and satisfaction.
- Public Relations & Communications: Manage public relations efforts to build and maintain positive relationships with media, industry influencers, and stakeholders. Lead crisis communication strategies and serve as a company spokesperson when needed.
- Market Research & Competitive Analysis: Conduct market research to identify trends, opportunities, and competitive threats. Provide insights and recommendations to inform business strategy and product development.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
- 10+ years of marketing experience, with at least 5 years in a leadership role within the health care or life sciences industry.
- Proven success in building and executing marketing strategies in a start-up or high-growth environment, preferably within health care or technology.
- Strong understanding of digital marketing, brand development, and product marketing.
- Experience in dementia care, elder care, or related health care sectors is a plus.
- Exceptional leadership and team management skills, with a track record of building and leading successful marketing teams.
- Excellent communication, presentation, and interpersonal skills.
- Strong analytical and problem-solving abilities, with a data-driven approach to decision-making.
- Ability to thrive in a fast-paced, dynamic environment with a high degree of autonomy.
- Proactive and self-motivated, with a problem-solving mindset and a can-do attitude.
- Flexible and adaptable to changing business needs in a fast-paced environment.
What’s in it for you
- Development, mentoring and training programs designed to help you chart your dream career and make sure you are learning everything you need to know as you gain more responsibility
- Fast growth company with opportunities to take on more responsibility or develop into new roles
- Flexible work environment and the opportunity to work from home
- Competitive compensation
- Annual bonus eligibility
- 401(k) plan with a healthy match
- Equity in the form of stock options
- Medical, Dental and Vision coverage for you and your family
- Life insurance and Disability
- Well-being and Remote Work stipend
- Generous Paid Time Off
Pay Range Details
The pay range(s) below are provided in compliance with state specific laws. Pay ranges may be different in other locations. Exact compensation may vary based on skills, experience, and location.Role: Range is $170,000 - $200,000, depending on experienceBonus: Opportunity to earn up to 15% of total compensation
We are going to make some very big waves starting with a small Rippl - come join us!
