About Felix
Founded in 2019, Felix is a patient-driven digital healthcare company that puts you in control of your health and wellbeing. We’re passionate about building technology and beautiful customer experiences to make healthcare more accessible (and more enjoyable) for all Canadians. Our strong venture partners provide us the resources to support our rapid growth and we are continuing to build our incredible team based in Toronto. Felix is Canada's first end-to-end healthcare experience, providing online treatment, prescription delivery and ongoing care across a growing range of categories such as birth control, erectile dysfunction, acne and more.
The Role
We are seeking an experienced, data-driven conversion optimization lead to join our dynamic team. This role will be responsible for developing and executing the onsite experience and web strategy to more efficiently convert site traffic into our onboarding funnel. They will optimize and improve conversion of our existing homepage, public & paid landing pages via a robust pipeline of A/B tests focused on design/layout, content, value-prop and messaging optimizations. They will partner closely with our product team to ensure a seamless transition of site prospect to paying user and our integrated marketing team to improve consumer familiarity and consideration of Felix’s product offering.
This role requires a strategic thinker with a strong analytical mindset and experience in digital marketing, user experience (UX) optimization, and value-prop messaging.
You Will
Develop and execute a roadmap of A/B and multivariate tests that optimize conversion of public & paid onsite pages, user flows and in-app experiences.
Manage the end-to-end experimentation process including hypothesis setting, test design, KPI selection and goals, test execution, results measuring and recommendations
Conduct user research, surveys and usability testing to identify opportunities for conversion rate improvement across the website, in-app and other digital channels.
Collaborate closely with several teams to deliver a range of business outcomes, including:
Product teams to ensure that the site visitors journey is optimized for conversion through our website onboarding flow and in-app
Integrated marketing teams to deliver consumer familiarity & consideration goals, integrated marketing campaigns and new product launches
UX & design teams to implement messaging, content and layout improvements per A/B testing pipeline
Content marketing and SEO agency teams to ensure we are prioritizing, building and optimizing new landing pages and blog posts
Utilize tools such as Google Analytics, Hotjar, and other CRO platforms to monitor and report on the performance of optimization initiatives.
Regularly conduct data analysis and present performance reports, findings, insights, and recommendations to stakeholders in a clear and actionable manner.
You Are:
A collaborative worker with various cross-organization who sees how our onsite experience intersects with their work
Someone who continuously monitors industry trends, best practices, and competitor activities to stay ahead of the curve.
A team player up for for filling in the gaps as we build out a world class marketing team to support the growth of Felix.
Looking to grow into a leader focused on all on-site and in-app user experiences at Felix within next 12-16 months
A resourceful marketer who uses creative problem solving to drive marketing efficiency
Demonstrates dedication, reliability, and a commitment to achieving team goals
Works well in a team setting, valuing the input and contributions of others
Proactive in identifying issues and finding creative, practical solutions.
Manages time efficiently, prioritizing tasks and meeting deadlines consistently
You Have:
Critical competencies:
6+ years experience in managing complex CRO programs on a national scale
Experience working with product design, UX/UI to develop new landing page concepts
Strong analytical skills and proficiency in using CRO tools such as Optimizely, Adobe Experience, or similar platforms.
Experience with product value-prop messaging and communication
Excellent communication and presentation skills with the ability to convey complex data and insights to non-technical stakeholders.
Experience:
Extensive experience in conversion rate optimization and/or product growth
Extensive experience with A/B testing, multivariate testing, and statistical analysis.
Solid expertise in web analytics, including GA4 and GTM.
B2C and Healthcare background is a plus
Bachelor degree
Benefits
Full medical, dental and vision benefits
Maternity / paternity policy
3 weeks vacation + flexible holiday scheduling
Competitive compensation
Stock option grant
Remote first, work from anywhere in Canada
Incredible culture powered by an highly collaborative and high performing team
Large impact at an early stage technology company
Professional development opportunities, working closely with founders and senior leadership team
Location: Remote (Canada). We are currently working remotely and open to candidates from anywhere in Canada.We are proud to be an equal opportunity workplace committed to building a team culture that celebrates diversity and inclusion and as such does not discriminate on the basis of race, colour, religion, sex, national origins, age, sexual orientation, disability, or any other characteristic protected by applicable laws. Selection decisions are solely based on job related factors.If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact accessibility@felixforyou.ca for assistance
