Role Description:
As the Marketing Director at PEAKE, you will lead the overall marketing vision and strategy, driving the company’s brand positioning, market growth, and customer engagement. You will be responsible for shaping and executing a comprehensive marketing plan that aligns with PEAKE’s business objectives and long-term goals. Your role will involve overseeing all aspects of marketing, from strategic planning to execution, ensuring that every initiative enhances the company’s market presence and drives revenue growth.
Your leadership, strategic thinking, and innovation expertise will be critical in elevating PEAKE’s brand and achieving business success.Key Responsibilities:
- Develop and lead the execution of a comprehensive marketing strategy that aligns with PEAKE’s business goals and drives brand growth, market share, and customer acquisition.
- Oversee the entire marketing function, including brand management, digital marketing, content creation, public relations, and demand generation.
- Collaborate with the executive team to ensure marketing strategies are aligned with overall business objectives and support company-wide initiatives.
- Drive the development and execution of integrated marketing campaigns that resonate with target audiences and deliver measurable results.
- Oversee brand management efforts, ensuring consistent messaging and positioning across all channels and touchpoints.
- Lead the development of high-impact marketing content, including thought leadership pieces, case studies, white papers, and multimedia assets.
- Manage and optimize the performance of digital marketing channels, including website, social media, email marketing, and SEO/SEM efforts.
- Spearhead market research and competitive analysis to identify trends, opportunities, and challenges, and adjust marketing strategies accordingly.
- Manage the marketing budget, ensuring optimal allocation of resources to achieve maximum ROI and support business growth.
- Build strong relationships with key external partners, including agencies, vendors, and industry influencers, to amplify PEAKE’s brand and reach.
- Oversee the planning and executing of high-profile marketing events, such as industry conferences, product launches, and customer engagement activities.
- Monitor and report on the performance of marketing initiatives, using data-driven insights to inform strategic decisions and continuous improvement.
- Ensure compliance with all relevant regulations and maintain the highest data privacy and integrity standards in marketing operations.
Qualifications:
- 7-10 years of experience in a senior marketing role, with a proven track record of leading successful marketing strategies that drive business growth.
- A bachelor’s degree in marketing, business, or a related field is highly desirable, as is a Master’s degree or advanced certifications (e.g., MBA, Google Analytics, HubSpot).
- Strategic thinker with a deep understanding of brand management, digital marketing, and integrated marketing communications.
- Excellent communication and presentation skills, with the ability to influence and inspire internal and external stakeholders.
- Strong analytical skills with a focus on data-driven decision-making and performance optimization.
- Experience managing substantial marketing budgets and delivering measurable ROI on marketing investments.
- Creative and innovative mindset with a passion for staying ahead of industry trends and exploring new marketing opportunities.
- Ability to work effectively in a fast-paced, dynamic environment, managing multiple priorities and adapting to change.
- Strong interpersonal skills with a track record of building collaborative relationships across functions and with external partners.
