Who we are:
Hi, we’re Supergoop! Since 2005, we’ve been changing the way the world thinks about sunscreen. Today, we’re as committed as ever to creating feel-good sunscreen that you’ll really want to wear. Because protecting your skin’s health is what we’re all about. Every. Single. Day.™
Who You Are:
You have a passion for influencer marketing, analytics, and new social platforms. You are a strong communicator, obsessive about detail, have an enthusiastic, can-do attitude, and open to all tasks big & small that come with working on a small, scrappy team for a fast-growing companyYou’ll be a part of an innovative, fast-paced team who are dedicated to producing exciting and engaging experiences that reflect Supergoop!’s brand values. This role supports the Brand Marketing’s Influencer & Social team and reports into the Senior Manager of Influencer, and requires someone who has a passion for the people part of influencer marketing but is also comfortable diving into the analytics.
Responsibilities:
- Manage paid influencer partnerships and campaigns in partnership with the Senior Manager of Brand Marketing, owning all aspects of the process (outreach, contracting, briefing, etc.), focusing on TikTok, Instagram, YouTube, streaming, and new social media platforms and building strategic targets against priority consumer segments
- Plan & execute organic mailer strategy & tracking through incoming DMs and tracking software; cultivate overall gifting strategy. Expand list to include new creators and new markets.
- Identify new influencers across all social channels for brand to gift and partner with, forge relationships with influencers and agents/industry folk across all influencer segments
- Manage influencer lists and list creation with support from Senior Manager of Influencer as well as executing daily send-outs, packages and brand materials
- Support key cross-functional partners like retail, DTC, and social on influencer requests
- Partner with DTC and media team on affiliate marketing partnerships initiatives including ShopMy, Rakuten and LTK
- Manage influencer marketing budget, supporting in budget and invoice tracking and reconciling the month with finance
- Develop, propose and oversee Supergoop!’s weekly + monthly reporting on all influencer campaigns, partnerships, and launches, along with monthly and/or quarterly board recaps
- Own all aspects of reporting and relationship with reporting vendor
- Host & manage influencers, community, and consumers for in-person and digital events, work with IRL / Brand Experience team to support team’s IRL activations, oversee guests lists and manage influencer led coverage
- Work with IRL team to support development of influencer, community and consumer led events as needed, leading key events as assigned from packing boxes, event staffing, event set up and break down
- With the ever changing landscape, conduct competitive analysis while staying updated with current trends
- Mentor interns, manage day-to-day workload and intern program
Qualifications/Experience:
- Media/PR/marketing or humanities majors are encouraged, but not required
- 5-6 years of prior work experience in the social media/influencer space
- Fluent in reporting and digital analytics
- Dedicated interest in the beauty + lifestyle communities on TikTok, Instagram, YouTube, and new media/emerging social platforms
- Experience with Tribe/Creator IQ a plus
- Strong relationships within the influencer and social media space
- Able to manage multiple relationships and projects simultaneously
- Comfortable stepping outside of day-to-day responsibilities to help larger Brand Marketing initiatives come to life during peak season
- Strong presentation and deck-building skills are crucial
- This position is on a hybrid office model and will require being in our NYC based offices 3x/week
Salary: $80,000 - $85,000 commensurate with experience
Supergoop! shines bright for you and offers US based full-time employees:
- Comprehensive Health Benefits
- Generous Paid Time Off Policy
- 401k with Company Match
- Product Discounts
- Employee Referral Program
- Company and Team Off-Sites
EEO Statement:
Supergoop! is dedicated to hiring a diverse workplace that celebrates an inclusive culture and a sense of belonging. As an equal opportunity employer, we do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, gender expression, and sexual orientation), national origin, age, veteran status, genetic information or disability.
Health and Safety Statement:
The health and safety of you and the Supergoop! Team is important to us. Covid-19 vaccination will be required to work in our office.
