Summary/objective
As a Marketing Brand Specialist focusing on our direct mail and installation brands, you will be responsible for developing and implementing marketing strategies to enhance our brand presence and drive customer engagement across various channels. You will work closely with the marketing team, Franchise Members, and other stakeholders to ensure brand consistency across various channels.
Essential functions
- Brand Strategy Development: Assist in the creation and execution of comprehensive brand strategies that align with the company's goals and objectives.
- Campaign Management: Plan, execute, and manage marketing campaigns across various channels, including digital, print, and social media.
- Content Creation: Develop compelling content that communicates the brand's message effectively to target audiences. Update websites with new photos quarterly.
- Brand Consistency: Ensure all marketing materials and communications are consistent with the brand guidelines and standards.
- Performance Analysis: Monitor and analyze the performance of marketing campaigns and adjust strategies as needed to achieve desired results.Track Franchise Member participation in marketing programs.
- Budget Management: Assist in managing the marketing budget and ensure cost-effective use of resources.
- Franchise Training and Support:
- Provide training and support to Franchise Members on internal and external marketing platforms.
- Provide help desk support for Franchise Member marketing issues
- Train new Franchise Members
- Cross-functional Collaboration:
- Work closely with other departments, including sales and operations to ensure cohesive brand messaging.
- Coordinate tasks with other team members for Franchise Member resales, relocations, and new locations.
Competencies
- Outstanding customer service skills
- Strong organization and project management skills
- Self-motivated, positive team player with excellent people skills
- Detail oriented with strong writing and proofing skills
- Excellent written and verbal communication skills
- Creative thinking and problem-solving abilities
- Ability to work independently and as part of a team
Work environment
- Professional corporate and team-oriented environment
- Hybrid work schedule with at least 2 days each week in office
Physical demands
- Prolonged periods sitting at a desk and working on a computer
- Must be able to lift up to 15 pounds at times
- Standard business hours although some overtime may be required to meet deadlines or manage unexpected issues
Travel required
Required education and experience
- Bachelor’s degree and 2+ years’ experience in marketing or a related field.
- Experience with creative development, email marketing, and social media platforms.
- Proficiency in marketing software and tools (e.g., Google Analytics, Google Ads, Google Business Profile, Adobe Creative Suite).
- Experience conducting online research to identify marketing trends and platform updates.
- Proficient graphic design skills with video editing skills a plus.
- Proficient in Microsoft Office.
Preferred education and experience
- Preferred experience in franchising or multi-brand environment
- Knowledge of SEO and SEM strategies
- Familiarity with CMS interfaces or strong HTML knowledge
Other duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice
Who are we?
Alliance Franchise Brands LLC and its subsidiary, KK Printing Canada ULC, are the franchisors of more than 600 locations in North America operating the company’s brands: Allegra Marketing Print Mail, Image360, Signs Now, Signs By Tomorrow, KKP, Insty-Prints, American Speedy Printing Centers, and RSVP. Alliance Franchise Brands is proud that three of our brands were selected for the 2020 Entrepreneur 500 list. Independently owned and operated franchises provide national, regional and local businesses and organizations with a one-stop resource for technologically advanced and strategically sound solutions for their graphics communications needs. In total, Alliance Franchise Brands serves more than 600 franchise members in the U.S., Canada, and England with system-wide sales of more than $380 million.
