Company Description
It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 47 million monthly active customers. We want to redefine the world’s relationship with money to make it more relatable, instantly available, and universally accessible.
Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact.
We’ve been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.
Check out our locations, benefits, and more at cash.app/careers.
Job Description
As Senior Manager, Sales Content & Enablement, you’ll play a leading role in our sales efforts - enabling our sales and account management teams to win with narratives, insights, sales content and training. You will own the development of the Afterpay B2B positioning and value proposition, produce a suite of sales content to empower our sales teams, and create compelling B2B brand storytelling. The challenge in front of you is to convince merchant partners “why Afterpay” at every step of the sales and account management process.
You will bring a strong story-telling capability to craft narratives and materials for merchant partners from SMB to Enterprise scale.
Value proposition: own the Afterpay merchant value proposition, and the development of merchant-focused messaging programs to support its use across sales, account management and B2B marketing channels
Sales narratives: work with sales leaders to develop a deep understanding of the sales process, and develop narratives and sales content materials to effectively position the Afterpay proposition, differentiate our offering and overcome objections
Sales content: own the creation of sales materials across a range of formats, and for a range of channels. Partner with sales, account management, B2B marketing, product to align enablement programs to business objectives, ensure consistent messaging, and address gaps
Insights: partner with data science, insights, research and strategy teams to develop compelling insights and proof points that demonstrate the positive impact of Afterpay on merchant partners
Product narratives: ensure strong positioning and messaging of the Afterpay product suite to merchants
Partner with B2B marketing to support account based marketing initiatives. Partner with sales to build account-specific messaging strategies for Enterprise deal cycles
Collaborate on the production of case studies and testimonials that highlight the success of Afterpay partners
Tools and training: own the deployment of our sales content platform, ensuring maintenance of sales materials and the adoption of best-in-class enablement tools
Measure Impact: track and analyse the effectiveness of enablement programs and initiatives, using data to assess performance and make data-driven recommendations for improvements
Qualifications
Like us, you’ll be deeply committed to delivering positive outcomes for merchants and passionate about shaping the future of Afterpay. A powerful storyteller with the ability to develop compelling narratives and someone who is highly experienced in collaborating with Enterprise Sales teams to win strategic accounts. As well as suiting those with sales enablement and sales content backgrounds, this role would suit a creative and strategically-minded individual from an account management background.
Our ideal candidate will have:
Minimum of 7 years experience in marketing. 3+ years in B2B marketing providing support to the sales and retention teams is a plus.
Deep understanding of the sales process. Experience with enterprise deal cycles is a plus
Experience developing strategic messaging platforms including brand positioning and value proposition frameworks.
Strong writing and storytelling skills, with experience creating strong and customised RFP submissions and sales content
Experience working with data and insights to craft sales narratives
Comfort with ambiguity, ability to adapt quickly to changing goals & objectives and be effective in a fast-paced and highly dynamic environment
Outstanding communication and ability to problem-solve with minimal guidance
Google Slides and Powerpoint skills, with strong attention to detail
This role has one direct report, and reports to the Director of B2B GTM.
Additional Information
We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, based solely on the core competencies required of the role at hand, and without regard to any legally protected class.We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process.
We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build an inclusive workplace? Check out our Inclusion & Diversity page
Perks
We want you to be well and thrive. Our global benefits package includes:
- Healthcare coverage
- Retirement Plans
- Employee Stock Purchase Program
- Wellness perks
- Paid parental leave
- Paid time off
- Learning and Development resources
Block is a globally distributed company and this role will require working with other employees in multiple time zones. You may be required to perform work outside of normal business as part of this roleBlock, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services.
With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.
