Description
Constructor is the only search and product discovery platform tailor-made for enterprise ecommerce where conversions matter. Constructor's AI-first solutions make it easier for shoppers to discover products they want to buy and for ecommerce teams to deliver highly personalized experiences that drive impressive results. Optimizing specifically for ecommerce metrics like revenue, conversion rate and profit, Constructor generates consistent $10M+ lifts for some of the biggest brands in ecommerce, such as Sephora, Petco, home24, Maxeda Brands, Birkenstock and The Very Group.
Constructor is a U.S. based company that was founded in 2015 by Eli Finkelshteyn and Dan McCormick. For more, visit: constructor.com.We are seeking a driven and intellectually curious Senior Product Marketing Manager to play an integral role in the GTM strategy for one of the leading products in ecommerce search and product discovery. This role is part of our Product Marketing squad, a key part of our Brand & Content team that owns Constructor’s positioning and messaging, product launch process, and competitive intelligence program. The PMM will also contribute to our brand strategy and assist with creating world-class educational content for prospects and customers. Reporting to the Director of Brand & Content, this role focuses on the pre and post sales phases of the customer journey, collaborating with sales, marketing, customer success and product leaders to establish credibility in the market, understand trends in our space, work closely with industry analysts, and to creatively meet our prospects and customers where they are on their journey.You will work closely with our product leaders to launch new products, add-ons and features, with our content marketing team to create thought leadership, with growth marketing to drive pipeline and product content and with sales to ensure the GTM functions are enabled on key launches and competitors.
Any feature or product launch, with the product team, will include a bill of materials focused on value proposition, personas, objection handling, competition and more.Job Responsibilities
- Market intelligence: Drive ongoing optimization of buyer personas, ICP, industry knowledge, and competitive intel. Contribute to core messaging and brand narratives that resonate with our target buyer personas.
- Drive feature launch planning and execution in cooperation with product leadership and ensure internal and external launch readiness
- Assess the effectiveness of the marketing programs that support Constructor products on an ongoing basis, and report back to the business on required changes.
- Work closely with analysts along with the CEO and Director of Brand & Content, as well as own G2 Reviews collaborating with Customer Success and Growth Marketing
- Create educational content in the form of blog outlines, tutorials, videos etc. in collaboration with growth marketing, sales, customer marketing and customer success
- Act as the primary thought leader for the products you support externally, including written works and potentially trade shows.
- Collaborate with product management on roadmap and feature updates
- Collaborate with the content and growth marketing team on customer story and case study creation and angles etc to drive pipeline and adoption
- Partner closely with digital marketing on identifying demand gen related activities like keywords and market intent
- Partner with product and sales on the creation of demo flows and self-guided feature tours
What Success Looks LikeProduct Marketing is a supporting function across the Constructor go-to-market and product teams. As such, many of the KPIs for this role are shared with the respective stakeholders.
Requirements
- At least 5 years of experience in product marketing, sales engineering, or customer success in B2B SaaS marketing technology, ideally in the eCommerce space
- Ability to back up strategic insights with market evidence. Exceptional ROI-tracking skills, able to prove what is –or isn’t—working.
- Deep understanding and appreciation of GTM teams and needs
- Proven experience collaborating and communicating with distributed cross-functional stakeholders and teams while understanding where there is a need or desired need versus a generic product marketing to do list
- Proven success creating and maintaining both internal and external communication programs around products and ICP
- Proven experience in successfully bringing new products to market and coordinating end-to-end launch execution
- Strong marketing fundamentals, thinking critically, strategically and out of the standard boxes of B2B
- Understanding of business KPIs such as developing pipeline for both new business and customer business
- Ownership and growth mentality; the person in this role should be self-motivated with a desire to be creative and ambitious in the role
- Excellent project management skills and attention to detail
Benefits
- Unlimited vacation time -we strongly encourage all of our employees take at least 3 weeks per year
- A competitive compensation package including stock options
- Fully remote team - choose where you live
- Work from home stipend! We want you to have the resources you need to set up your home office
- Apple laptops provided for new employees
- Training and development budget for every employee, refreshed each year
- Parental leave for qualified employees
- Work with smart people who will help you grow and make a meaningful impact
Diversity, Equity, and Inclusion at Constructor
At Constructor.io we are committed to cultivating a work environment that is diverse, equitable, and inclusive. As an equal opportunity employer, we welcome individuals of all backgrounds and provide equal opportunities to all applicants regardless of their education, diversity of opinion, race, color, religion, gender, gender expression, sexual orientation, national origin, genetics, disability, age, veteran status or affiliation in any other protected group. Studies have shown that women and people of color may be less likely to apply for jobs unless they meet every one of the qualifications listed.
Our primary interest is in finding the best candidate for the job. We encourage you to apply even if you don’t meet all of our listed qualifications.
