Who You Are:
We are seeking a Senior Manager, Web Marketing to join our Marketing team to manage the day-to-day of Storyblock’s web marketing experience for both our e-commerce and B2B funnels. This includes but is not limited to defining, executing and owning our marketing website strategy in close partnership with our SEO, Demand Gen, Content Marketing, Design, Product, and Engineering teams/vendors. Success will be measured by e-commerce bookings and B2B pipeline by ensuring optimal site experiences aligned with SEO, CRO and UX KPIs.
This includes strategy and implementation coordination across various internal and external partners. The role requires a passion for customer acquisition, deep experience in the world of web best practices, ongoing site evolution needs, content strategy, and opportunities for website enhancements through the use of data to drive traffic growth and new digital experiences for users.This role will be a ‘go-to’ web marketing expert, responsible for developing tests, uncovering optimizations, and building forward-looking site strategies. The ideal candidate will be a seamless collaborator with strong interpersonal skills capable of leading cross-functional teams and partners with little coaching needed. They will be a critical thinker and problem solver, and go beyond their day-to-day role to understand their impact on company-wide functions, to influence broader marketing strategy.
They will contribute to overall marketing forecasting and proactively update and deliver against channel OKRs.This role is remote and can be based anywhere in the U.S.
What You Will Do:
- Day-to-day owner and oversight of strategy plus execution of the entire marketing website experience.
- Managing external vendors and contributing directly in platforms/tools on the evolution of the marketing website experience.
- Optimize key marketing pages with CMS tool(s) as well as execute strategy with SEO and CRO best practices based on learnings from reporting and analysis.
- Concept, execute, and measure initiatives to improve web traffic, engagement, and revenue from both our e-commerce and B2B lines of business
- Leverage analytics tools like Google Analytics, Hubspot, Google Sheets, internal dashboards, Excel, and more to extract insights on site performance.
- Proactively evolve marketing-owned site architecture (Resources, Business, etc.) and experience in close coordination with core domain functionality led by Product.
- Stays up to date with algo updates, website trends, and identifies emerging opportunities that fit within our existing technologies and well as new to Storyblocks tech.
- Update and deliver against channel OKRs (weekly, monthly, quarterly, and annually) with little hands-on oversight needed.
- Builds strong collaborative relationships outside of Marketing across Product, Design, and Engineering teams
- Bring team members along in their decision-making process and garner support for the proposed solution.
- Collaborates with the other members of the Marketing team to identify opportunities for cross-collaboration, streamlining, and shared learning.
- Report findings and recommendations to Marketing and Storyblocks senior leadership.
What You Bring to the Table:
Required
- 7-10 years of web marketing experience with a demonstrated track record of growing, engaging, and converting traffic and website experiences in a competitive landscape.
- Extensive experience with large and complex sites - covering millions of dynamically created pages, internal search/filters, and video-heavy content either agency or in-house.
- Proficiency in WordPress with working knowledge in front-end programming, including CSS, HTML, Java, etc.
- Experience in partnering directly with Product and Engineering teams for ticket creation, grooming support, and verification of desired impact.
- Hands-on experience managing directly and with a vendor or in-house major areas of a successful website(s).
- Knowledge of customer journey funnels, content strategy, on-page optimization, competitive research, core web vitals, and other key SEO fundamentals.
- Past execution of the conception and creation of new pages, content, and animations that align to marketing campaigns, marketing needs, and company initiatives.
- Maintained a roadmap for marketing web pages that align with the broader Product-driven company roadmap.
- Hands-on tracking experience with traffic, engagement, and conversion metrics; strong analytical skills and ability to work towards larger business goals.
- Demonstrated track record of leading cross-functional working groups to deliver against and beat team and organizational goals.
- Knowledge of Google Analytics and web tools such as SEMrush, Figma, WordPress etc.
- Understanding and experience building out digital customer journey.
- Attention to detail and ability to manage tasks in a fast-paced technology-oriented environment.
- Excellent verbal and written communication skills.
- Ability to turn analysis into action, and execute on time, with little oversight needed.
- Ability to turn organizational goals into actionable goals.
- Proficiency in Excel and/or Google spreadsheets and Google Analytics.
- Strong analytical skills and comfort in attacking open-ended problems.
- Bachelor’s degree with a strong track record of academic performance.
Preferred
- Proficiency in Hubspot & Builder.io or similar
- Experience with e-commerce and B2B business models
- Experience in JIRA, Asana or similar platforms
- Familiarity with Google Tag Manager and event tagging
- Familiarity with SEO tools (Google Search Console, Botify, SEMRush, etc.)
- Experience with conducting CRO testing
- Agency and/or consultant management experience
What We Bring to the Table:
- Competitive and fair compensation: We believe in fair pay--equal pay for equal work. For each title, we consistently apply competitive salary bands based on market data and benchmarks which are reviewed twice a year. What you’ve been paid before, fear of conflict, or willingness to negotiate does not play a part in determining your pay.
- The annual base salary range for this position is $130,000 - $146,000. Placement within the range is determined by a variety of factors, including but not limited to: knowledge, skills, years & depth of experience, and equity with internal team members. Total compensation for this position includes equity.
- 401(k) retirement plan: We offer both a Traditional and Roth 401(k) with a company match.
- Company-paid medical: Our medical, dental and vision premiums are covered 100% for you and your dependents.
- Paid parental leave: Welcoming new family members is exciting, but it can also be challenging. We offer twelve weeks paid leave for primary caregivers and four weeks for secondary caregivers.
- Unlimited vacation: At Storyblocks we take vacation seriously. That means take the time off when you need it. Don’t worry about tracking hours or accounting for partial days. Typically, employees take about three or four weeks each year. Plus, two company-wide week breaks in July and December.
- Workplace benefits and perks: As a fully remote company, we’ve got you covered no matter where you are. Remote work stipend? Check. Company and team events? Check.
- Flexible work options: All of our work is virtual. As long as you deliver results, you are welcome to get your work done during unusual times when desired.
- Company-sponsored mentorship and growth: We encourage attending virtual meetups and are happy to host them as well. We also have a leadership coach, on staff, available to all employees to enhance your professional development.
- Employee perks: We help employees maintain work-life balance and honor their contributions to the organization by offering resources such as a financial wellness program, a subscription service that offers unlimited deliveries from thousands of eligible restaurants with $0 delivery, and a recognition and rewards program that celebrates their accomplishments.
- Casual Work Environment: Sure, we all get dressed up once in a while, but in general, we want you to be comfortable – whatever that means to you.
Who We Are:
Storyblocks is a different kind of content company delivering a fresh approach to meet the creative needs of a new generation of storytellers. Built on the belief that all stories deserve a chance to be told, Storyblocks provides video, audio, images and easy to use creative tools through its unique subscription model. By offering unlimited downloads and continually adding fresh content, Storyblocks challenges the paradigm that your ambitious vision requires deep pockets. We are committed to empowering storytellers by removing creative barriers and democratizing video creation. Driven by a set of six company core values, our culture is shaped by a love for data, empowered communication, community, telling authentic stories, an embrace of ownership, and everyone emptying the dishwasher (both literally and figuratively).Headquartered in Arlington, Virginia, Storyblocks has been recognized as one of Washington D.C.'s Top Workplaces by The Washington Post, among the Best Places to Work by the Washington Business Journal, and by the Washingtonian as one of DC’s 50 Great Places to Work.We encourage you to apply even if your experience is not a 100% match with the position.
We are looking for someone with relevant skills and experience, not a checklist that exactly matches the job description. We want to help you grow and in return, you help us grow into a stronger, more inclusive organization. Storyblocks does not discriminate in employment matters on the basis of race, color, religion, gender, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, or any other protected class. We support workplace diversity.
