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HealthCare.com has become one of America’s fastest-growing insurtech companies, revolutionizing how consumers shop for health insurance. Leveraging advanced technology and data science, the company has developed customized proprietary products to better fit consumer requirements, enhance customer satisfaction, and take some of the guesswork and inefficiencies out of buying insurance.
About the Company:
Pivot Health, a Healthcare.com company, is seeking a Marketing Specialist to join our team. At Pivot Health, we work with partners across the healthcare and insurance industries to craft products for people who don’t fit in a box. Through our network of agents and our direct-to-consumer website, we sell specialized individual health insurance plans and other products for people who are not a good fit for traditional employer-sponsored group plans or government-sponsored plans.
Job Description:
- Innovative multi-channel marketing specialist. - The position will oversee all aspects of email, text messaging, and social marketing campaigns for agent recruitment.- Market research and collaboration with co-workers across departments are required to ensure maximum conversion.- Candidates will be required to create accessible, engaging, and memorable emails, text messages, and social posts.
Job Responsibilities:
- Conduct market research to better comprehend an agent's product needs.- Conceptualize marketing campaigns that speak directly to the pain points for existing and prospective agents and agency principals.- Ability to create well-written copy that is free from mistakes. - Collaborate with graphic designers to improve the appearance and layout of communications. - Maintain a database of agents who have opted to receive our correspondence.- Distribute emails and text messages through the use of automation software. - Create landing pages to drive traffic for recruitment. - Create a strategy for email journeys based on website interactions and implementation.- Express specific data needs to engineers helping to support marketing efforts. - Monitor and report on the results of each campaign.
Requirements:
- Degree in marketing, advertising, communications or similar. - 3-5 years of proven experience creating high-impact, data-driven, unique marketing campaigns in the insurance recruitment field is strongly preferred but not required. - Prior database management experience, preferably in a similar role. - Familiarity with pertinent automation and performance evaluation software. - BlueShift and Salesforce platform knowledge is preferred. - Outstanding copywriting and editing abilities.BenefitsOpportunity to work from homeExcellent work environmentMedical, dental, and vision insuranceUp to 15 days of paid time off11 company observed holidays8 weeks of paid parental leave401k plan with company matchLife insuranceProfessional growth opportunityMost importantly, an inclusive company culture established by an incredible team!Get to Know Us!https://www.healthcare.com/linkedin.com/company/healthcare-comApply for this job
