Who We Are
As a 100% independent and 100% employee-owned agency, we are driven by an independent spirit and believe in the power of the collective. We foster a culture that enables and expects all departments to make our brands impossible to ignore.
What You’ll Do
The Group Media Director will be a senior leader on the media team and will lead a team of media professionals in the conception and delivery of innovative, well-targeted, business-building marketing solutions across a variety of media to meet or, ideally, exceed client objectives. This will involve the creation and execution of media plans, unearthing insights to inform the development of the media plan, and flawless execution across all fronts. They will be responsible for creating a strong team dynamic, developing new and experienced media team members, and earning the respect and trust of their client partners.
This person will proactively bring ideas to better both client work as well as agency deliverables and processes.
Responsibilities
- Works collaboratively across departments (DI, II, BL) to develop the strategy and tactics for innovative media plans
- Manages the process of development, negotiation, implementation, tracking, reporting and optimization of all media plans for assigned accounts
- Maintains strong client/vendor relations to develop comprehensive media plans that successfully accomplish their goals
- Provides strategic analysis of plans to determine impact and overall outcome on all measurable variables such as sales, sign ups, lift in measurable brand attributes, awareness, advocacy, etc.
- Anticipates & addresses client challenges across client engagements. Main liaison & consultant to client on media matters.
- Solicits new industry concepts and tools that will help grow and enhance client’s business
- Works on new business as a part of an integrated team
- Collaborates cross-function/team with other Media Directors and team/agency leaders on departmental and agency initiatives
- Work with CMO/DMP on financial aspects of the account budget, staffing, projections, etc. for assigned team
- Inspires team as a servant leader always advocating new ways to solve problems
- Creates a positive working environment and fosters a team approach
- Responsible for training, managing, motivating, developing & evaluating team-members
QUALIFICATIONS
- 12+ years of media planning experience
- Experience with performance media (display, search, social, programmatic.) and innovative awareness driving media preferred
- Strong understanding of TV and CTV landscape (can cite ways to measure impact to business)
- Excellent management and leadership skills and experience managing a team of associate directors, supervisors, planners and assistants
- Extensive client contact experience
- Strong presentation skills/client presence
- Can tout/show proof of soft skills
- BA/BS in Advertising, Marketing, Communications, or related field
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