Digital Marketer
The Role
We’re looking for a talented Digital Marketer to help drive growth and ensure our digital marketing initiatives are high-performing and efficient.You’re a digital marketing pro with a knack for optimizing campaigns and a deep understanding of marketing operations. You know how to build account-based marketing (ABM) programs that generate results, and you're equally comfortable managing ad campaigns, SEO strategy, and marketing automation tools to fuel pipeline growth.
Responsibilities
As part of this role, you’ll:
- Build and manage digital ABM programs that support our mid-market and enterprise growth goals.
- Collaborate closely with growth marketing to generate more pipeline.
- Oversee and optimize digital advertising campaigns on LinkedIn and Google, ensuring they effectively generate pipeline and maximize return on investment.
- Partner with product marketing to create and execute an SEO strategy, including content creation and blog management, to increase organic traffic.
- Build and continuously optimize landing pages to drive conversions and improve user experience.
- Develop email marketing programs to nurture relationships with both customers and prospects, improving engagement and retention.
- Troubleshoot and fix issues on our current website while preparing for a larger website redevelopment.
- Serve as a marketing operations expert, connecting our various tools and systems to boost the overall efficiency and effectiveness of the marketing team.
Requirements
- 4+ years of experience in digital marketing, with a proven track record of managing and optimizing ad campaigns and marketing operations.
- Strong experience with digital ad platforms, including LinkedIn and Google Ads.
- Demonstrated ability to develop and execute SEO strategies in collaboration with content and product marketing teams.
- Hands-on experience building and optimizing landing pages for conversion.
- Proficiency in email marketing tools and creating customer/prospect nurture programs.
- A problem-solving mindset with the ability to fix website issues and manage larger redevelopment projects.
- Familiarity with marketing technology stacks and operations tools to enhance team productivity, particularly Hubspot.
- Experience in sales development and sales or marketing technology is strongly preferred.
