Events Marketer
The Role
We’re looking for a dynamic Events Marketer to lead our event strategy and execution, helping to amplify our brand and generate pipeline both at industry events and through our own hosted experiences.You’re passionate about building standout event programs, both digital and in-person. You know how to source the right events, build compelling event plans, and collaborate with cross-functional teams to make sure each event is a success.
Responsibilities
As part of this role, you’ll:
- Source and manage a calendar of third-party events in the SDR, sales, and relevant industry verticals, including both physical and digital events.
- Propose strategic decisions on which events to sponsor, attend, or speak at, ensuring alignment with our growth objectives.
- Build comprehensive event plans to maximize brand exposure, pipeline generation, and overall presence at each event.
- Manage event budgets and logistics, coordinating sponsorships, staffing, and materials across all involved teams.
- Develop our first-party event portfolio to engage key prospects and customers.
- Partner with sales, marketing, and other teams to drive attendance and generate pipeline during and after each event.
Requirements
- 4+ years of experience in event marketing or a related field, with a proven ability to manage both third-party and hosted events.
- Strong project management skills, with the ability to juggle multiple events and logistics at once.
- A strategic mindset for selecting events and building event programs that drive brand awareness and pipeline growth.
- Experience managing budgets and coordinating across teams to ensure seamless execution.
- Excellent communication and collaboration skills, comfortable working with internal teams and external partners.
- Familiarity with ABM strategies and how to incorporate them into event marketing is a plus.
- Experience in sales development and sales or marketing technology is strongly preferred.
