CapCenter is seeking a Marketing Director to drive the development and execution of its marketing strategy. They will lead through experience and by example to set best practices for sustainable brand and client growth while communicating progress to Executives.
The Marketing Director will build, inspire and manage a team responsible for driving growth in across CapCenter service lines. They will develop a broad awareness of the market to invest in new opportunities and optimize the marketing budget.
Objectives of this role
- Collaborate with business team to uncover insights for developing marketing and branding strategies for existing and new products
- Oversee and grow the marketing department by identifying revenue opportunities among established clients and by securing new accounts
- Identify short- and long-term scheduling and resource needs, including development and management of annual marketing budget, profit-and-loss projections, and expenditures
- Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for marketing team
Responsibilities
- Lead development of marketing strategy by working closely with clients, managers, creatives, content providers, and distribution partners to create effective plans focused on growing the audience for our products and services
- Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations
- Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales
- Conduct meetings regularly with mortgage and real estate leaders to review pipeline, resolve challenges, and brainstorm possible solutions, and provide training to ensure team is consistently performing above standard
Required skills and qualifications
- Successful track record in senior marketing role and campaign creation
- Excellent leadership, communication, and decision-making skills
- Experience in digital and print marketing, content marketing, and social media marketing
- Proven ability to plan and manage budgets
Preferred skills and qualifications
- Bachelor’s degree (or equivalent) in marketing, advertising, or communications
- Proficiency with media buying systems, content management systems, and design software
- Ability to establish a roster of media buying and PR contacts
