About Dutchie
Founded in 2017, Dutchie is a comprehensive technology platform powering dispensary operations, while providing consumers with safe and easy access to cannabis. Dutchie aims to further support the positive societal change the cannabis industry brings to the world through wellness benefits, social justice, and empowering local communities through tax revenue. Powering thousands of dispensaries across 40+ markets throughout the United States and Canada, Dutchie is the leading technology company in the cannabis space and was named in Fast Company’s 10 Most Innovative Companies in North America and listed two years in a row on LinkedIn’s Top 50 Startups.Dutchie has raised over $600M in funding to date, backed by D1 Capital Partners, Tiger Global, Dragoneer, DFJ Growth, Thrive Capital, Howard Schultz, Snoop Dogg’s Casa Verde Capital, Gron Ventures, members of the founding team at DoorDash, Kevin Durant’s Thirty Five Ventures, and other notable angel investors.
About the Role:
We’re looking for a core team player to support the strategy and oversee the execution of Dutchie’s content marketing and organic channel efforts. Leading Content Strategy and Organic Channels, you’ll craft and amplify Dutchie’s voice across our website, blog, social media, emails, and more. You’ll collaborate with cross-functional teams including Sales, Customer Success, and Marketing to deeply understand our audience, ensuring that our content not only resonates but also drives brand awareness, engagement, and customer loyalty. This is a unique opportunity to shape the narrative of a fast-growing company in an industry that’s constantly in motion.
What You’ll Do:
- Develop and Lead Content Strategy: Set the vision and direction for Dutchie’s content marketing and organic channels. Create strategies that drive results across the entire marketing funnel—from brand awareness to lead acquisition to customer engagement.
- Content Creation and Management: Oversee the creation of high-quality, impactful content that reflects Dutchie’s voice. Ensure content is engaging, relevant, and aligns with the latest industry trends and company goals.
- Social Media Leadership: Drive the strategy and execution for Dutchie’s social media presence, fostering organic growth and engagement. Manage our blog and social channels, ensuring content is timely, educational, and value-driven.
- Collaborate Across Teams: Partner with Sales, Customer Success, Product Marketing, and other teams to create content that meets the unique needs of our audiences. Ensure alignment between content initiatives and broader business objectives.
- Optimize for Impact: Use data to assess the effectiveness of content and organic marketing efforts. Continuously refine strategies to maximize impact, driving measurable results for the business.
- Innovate and Experiment: Stay ahead of industry trends, leveraging new platforms and content formats to keep Dutchie’s content fresh and engaging. Be nimble and opportunistic in responding to real-time opportunities in the cannabis space.
- Gain valuable management experience: You’ll oversee our social media intern and learn to manage and work with a team member to support your content strategy.
What You Bring:
- Proven Content Leadership: 2+ years of experience leading content marketing initiatives for a scaled company, with a track record of setting and executing a successful content strategy.
- Creative Vision: A passion for storytelling and a keen eye for high-quality content that resonates with diverse audiences.
- Strategic Mindset: Ability to craft content strategies that align with business goals and adapt to a rapidly changing industry.
- Technical Fluency: Comfortable translating complex, technical ideas into accessible and engaging content.
- Entrepreneurial Spirit: Eager to build from scratch, navigate ambiguity, and thrive in a fast-paced environment.
- High-Quality Standards: A commitment to excellence in all content, coupled with the flexibility to pivot quickly when needed.
It’s a Bonus If You Have:
- Experience with SEO, content management systems, and analytics tools.
- A deep understanding of the cannabis industry and its unique challenges.
- Familiarity with HubSpot, Salesforce, or similar platforms.
You’ll Get…
We are targeting a salary range of $64,000-$86,000 based on the intended level for this role. There may be flexibility on individual compensation packages based candidate skill set, experience, qualifications and other position-related factors.In addition to cash compensation, our total rewards package includes:
- Full medical benefits including dental and vision plans to ensure you always have the best care.
- Equity packages in the form of stock options to all employees.
- Technology (hardware, software, reading materials, etc..) allowance
- Flexible vacation and sick days
At Dutchie, we’re committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Dutchie believes that diversity and inclusion among our teammates is critical to our success, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
