THE COMPANY
PAX is a leading global cannabis brand on a mission to enhance people’s lives, delivering well-being through pure products, unique experiences, and an unparalleled passion for the plant. For more than a decade, PAX has provided products that are simple, enjoyable, and trusted by millions. PAX has been recognized for its brand, culture and products by The New York Times’ Wirecutter, TIME, Fast Company, GQ, Gear Patrol, mg Magazine, High Times, and many more. PAX is committed to making a positive impact through PEACE BY PAX, its purpose-driven platform supporting social reform, safe access and sustainability. We are incredibly excited about the progress of the movement, the tremendous growth of the industry, and inspired every day by our opportunity to help change lives through cannabis.
Our culture is focused on putting people at the center of everything we do, making an impact together, and having fun along the way. Our team has an unparalleled passion for the plant and has helped build business at the forefront of consumer experience and well-being, including Apple, Google, Uber, Fitbit, Constellation, Honest Company, Beauty Counter, Eaze, Curaleaf, Wyld and more. PAX has raised over $430MM in capital from leading consumer and technology investors and is available for sale in some capacity in more than 40 countries around the world.
ROLE AND RESPONSIBILITIES
We are seeking an experienced Trade Marketing Manager to support our growth in the Massachusetts and New York legal cannabis markets. In this role, you will be responsible for ensuring that all marketing initiatives are executed on-brand, on time, and within budget. The ideal candidate will thrive in a collaborative environment, have strong project management skills, and possess a deep understanding of regional market dynamics.
- Oversee the regional trade budget, focusing on driving brand awareness and maximizing ROI.
- Collaborate closely with cross-functional teams to execute impactful regional marketing activations.
- Execute against brand calendar, including the delivery of all trade materials, in a timely manner
- Coordinate engagement opportunities within a door with the Sales team, and lead implementation
- Maintain brand consistency across all touchpoints to ensure clarity of marketing messages
- Evaluate the performance and success of trade marketing programs and optimize accordingly
- Influence the creation of effective marketing tools and collateral to support sales efforts.
- Foster relationships with key agencies and partners to deliver high-impact campaigns.
- Stay informed on the legal and market landscape to identify new opportunities and drive innovation
- Manage regional storage unit to ensure it is properly stocked for the market
QUALIFICATIONS
- 4+ years in trade marketing, preferably in regulated consumer products
- Understanding of the Massachusetts and New York legal cannabis markets a big plus
- Strong project management and organizational skills with the ability to juggle multiple priorities
- Excellent communication and collaboration skills, with experience working cross-functionally
- Experience managing budgets and optimizing spend to drive business results
- Ability to track, analyze, and report on key performance metrics from in the field
- Creative thinker with a passion for building and growing brands
PAX PERKS & BENEFITS
- Competitive compensation, equity & bi-annual performance reviews
- Fully funded comprehensive medical, dental, and vision coverage
- 401K plan
- Generous PTO policy
- Paid Parental Leave
- Monthly wellness reimbursement
- Cell Phone reimbursement
- Employee Purchase Program for discounted PAX devices
- Weekly catered lunch, endless snacks and beverages
- Dog Friendly HQ in the Mission District of San Francisco
- Employee Assistance Program including access to online legal support
COMPENSATION
In addition to the benefits above, this role has a pay range between $85-120k + equity. This pay range represents what we believe, in good faith, this role will pay. The final pay will depend on many factors, including years and depth of experience, level, and location of the employee. We only expect to pay the top of the range in rare and exceptional circumstances, for candidates that far exceed the requirements and expectations of the position.
PAX VALUES
Put Consumers First - We are here to enhance their lives. We put their needs first in everything we do. We work together to deliver unique solutions for their benefit.Build a Community - We are active and beneficial builders of a global community. We collaborate together to support sustainability, well-being and social equity efforts—both internally and externally—to establish cannabis as a force for good.Innovate with Passion - We are passionate about enhancing the cannabis experience by making it positive, accessible and intuitive.
We set the standards, innovate for consumers and find the yes as a team. Be the Solution and Collaborate - We work as a team to achieve winning outcomes, knowing we each individually are the solution, but can only succeed together.Lead with Humility and Transparency - We stay open and humble in everything we do. We value learning from each other, and cultivate transparency in our culture and products.We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
Please contact us to request accommodation.
