Description
The Shipyard is a leading, independent agency that builds performance-driven brands audiences can’t help but love.By applying modern mindsets to established models, we fuel brand and marketing decisions that are more courageous and more validated.Our ability to align bold creativity with individual consumer motivations lets us do more than hope for brand love – we methodically engineer it throughout the consumer journey. That’s how we activate the synergistic power of brand building and performance marketing.Engineering Brand Love through the courageous ambitions of our people and our clients.The agency has significant momentum and is on a roll with new business.
Our team continues to expand across four cities (Columbus, Newport Beach, Sacramento, and San Diego) and we’re still growing. Come join our team!
SUMMARY
We are looking for a smart, experienced, and motivated Ad Ops Specialist to join our Sacramento team. The Ad Ops Specialist is responsible for supporting multiple client campaigns. Responsibilities include campaign setup, trafficking assets, tracking implementations, QA, and campaign management.This is a hybrid work from home/office position (in-office attendance is required on Tuesdays & Thursdays) and the candidate must live near Sacramento.At The Shipyard, we know that it's your unique talents, backgrounds, and perspectives that make you who you are, just like our team, who come from various career paths and experiences.
We believe we can't be truly diverse without bringing your most authentic self to the agency. Studies show that people from marginalized communities may not always apply for positions if they don't meet every single requirement in a job posting. At The Shipyard, we encourage you to apply even if you don't meet all the requirements. We believe that your passion for what we stand for — our values and purpose — is just as important as meeting every checkbox.
WHAT YOU’LL DO
CAMPAIGN PLANNING
- Collaborate with Media Planners and Analytics Manager in campaign planning and in the development of campaign tracking strategy/implementation and to identify proper tracking for campaign KPIs.
CAMPAIGN EXECUTION
- Assist planning teams with campaign setup and monitoring.
- Actively QA campaign setup and deliverables prior to delivery and launch.
- Traffic various types of creative assets for delivery on all digital platforms.
- Manage tracking documentation to ensure smooth and accurate execution of campaigns.
- Identify and resolve or escalate issues impacting campaign performance.
- Identify and implement or escalate potential efficiencies to the current process.
- Execute QA campaign setups within Campaign Manager and troubleshoot with media teams and media vendors regarding tagging or ad server issues.
- Create and manage trafficking calendar and assist in the delivery of campaign assets/tags to meet launch deadlines.
COMMUNICATION
- Collaborate effectively with internal and external parties to ensure client work moves efficiently through the agency from start to finish.
- Be comfortable providing thoughtful input and feedback in internal meetings.
- Assist with day-to-day vendor communications.
- Track platform updates and communicate/schedule training as needed.
- Develop intuitive understanding of Media Department process and requirements to onboard new media team members.
WHAT YOU’LL BRING
- 2-3 years related ad ops, advertising, or QA/QC experience.
- Intermediate knowledge of Campaign Manager, Google Tag Manager, and Google Analytics.
- Willingness to work with a team and jump into a variety of assignments, taking ownership of assigned tasks.
- Willingness to develop strong relationships with internal teams.
- Ability to…
- Think creatively and analytically
- Multi-task and prioritize assignments
- Possess strong organization skills and attention to detail
- Keep a positive attitude in a fast-paced work environment
- Proactively problem solve
- Learn process and systems quickly
- Ability to learn basic function of related in-house managed platforms such as:
- Google Ads
- Facebook Business Manager
- Pinterest for Business
- Snapchat Ads Manager
- LinkedIn
- Others as needed
WHAT YOU’LL GET
- The overall target range of base compensation for this role is $68,000 - $75,000. Compensation offered will be determined by additional factors such as location and experience.
- Open PTO
- 40 hours of paid sick time (annually)
- Flexible work hours and remote work
- Paid holidays + holiday closure between Christmas Eve and New Year’s Day
- Company-paid medical, dental, and vision insurance
- Life insurance and disability benefits
- 401k program with employer matching
- 6 weeks paid parental leave
- Employee bonus referrals
- Dog-friendly offices
- Company-provided snacks and beverages (yes, beer/wine included)
- … and lots more!
Requirements
- Must be authorized to work in the U.S. without the need for visa sponsorship.
