Marketing JD: B2B Marketing Manager
Company Description:
Ridepanda is a rapidly expanding startup that is transforming the urban transportation landscape. Our goal is to make sustainable transportation options accessible and convenient for everyone, while also reducing carbon emissions and enhancing the quality of life in cities. Through our comprehensive subscription model, we provide companies with electric bikes, electric scooters, and traditional bikes as employee benefits, allowing their employees to commute in a more sustainable, healthy and fun way.
Job Description:
We're seeking a B2B Marketing Manager to join our growing Marketing team focusing on planning and execution of lead generation programs to fill our sales pipeline. Reporting to the Head of Marketing, this is a foundational marketing role with extraordinary room for growth. You’ll need a B2B marketing background, with a particular expertise in developing and executing lead generation campaigns. You should be highly analytical and measurement-driven, focusing marketing resources in the areas that provide the best returns.
Responsibilities:
- Support, ideate, and execute lead generation programs across multiple channels, including paid advertising, SEO, and email marketing.
- Manage lead-gen agencies for success. Measure the lead and customer acquisition cost for each marketing channel and adjust spending to maximize ROI
- Analyze market conditions and competitors’ marketing tactics to identify new opportunities
- Develop and manage a content strategy that engages target audiences across channels
- Identify and develop partnerships with key B2B organizations to increase brand awareness and drive traffic to our website
- Develop, plan and execute a successful conference strategy
- Develop and manage ongoing communications to support sales efforts and increase performance in the sales funnel
Requirements:
- 5+ years of B2B/SaaS marketing experience with a track record of developing and executing successful lead generation strategies
- Strong understanding of marketing strategy, content marketing, lead generation,, and SEO best practices
- Startup experience and ability to thrive in a fast-paced, dynamic environment
- Excellent communication skills and ability to collaborate cross-functionally
- HR Benefits or TDM experience a plus, but not required
Location:
Remote, with preference for San Francisco Bay Area, Seattle, or NYC.
We're committed to supporting our employees' overall well-being and success, and we believe our benefits package reflects that commitment.If you're excited about shaping the future of our partner marketing efforts in a fast-growing startup environment, we encourage you to apply. As we expand, you'll have the opportunity to build and lead a partner marketing function that defines the trajectory of our brand.
More About Ridepanda:
We are a climate tech company that provides employers with a full-service micromobility benefits platform. We are a small passionate team with a collaborative product-building process and an eye for building useful, scalable technology. Our aim is to help the next million people fall in love with bikes, e-bikes, and e-scooters through our subscription program, made accessible by company and government subsidies. As a company we value:
- Cross-functional collaboration
- Wonderful user experiences
- Sustainability
- Physical safety on the streets
- Emotional safety in the workplace
Employers and governments love us because we help them:
- Reduce their scope 3 emissions
- Meet clean air regulations
- Reduce costs
- Offer flexible hybrid commute options
- Retain talent
- Enhance health and wellness programs
Ridepanda is committed to providing equal employment opportunities to all employees and applicants regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other protected status under applicable law. We do not discriminate in hiring, promotion, compensation, or any other aspect of employment on the basis of any of the above-mentioned characteristics. We value diversity and inclusivity in our workplace and seek to create a welcoming and respectful environment for all employees.
