About the Role:
Bankrate is seeking an experienced Director of Search Engine Optimization (SEO) to help drive organic growth. As a Director of SEO, Media Partnerships, you’ll develop and lead a team and fully own the creation of the short and long-term strategies for Bankrate’s partnership with a leading name in financial content. Being a SEO Director at Bankrate allows you to work alongside an expert Editorial team, advanced Engineers, and a world-class Design team to create a robust SEO strategy to drive brand visibility.
As SEO Director, you will have the autonomy to build a strategy and work with internal product teams to develop tooling to support that strategy & learn faster. An SEO Director is an integral part of a successful marketing strategy.
What You Will Do:
- Own the organic performance of Bankrate’s media partnership businesses.
- Define and execute a resourcing strategy to staff your team.
- Analyze organic search landscapes to find opportunities that drive valuable traffic and bottom-line value for the business in collaboration with our experience and business teams.
- Test, innovate, and build custom solutions with our world-class digital marketing, data science, and big data talent.
- Set and experiment with content promotion strategy with experience and creative teams using a wide array of digital tools and channels
- Leverage our proprietary primary source marketing stack to report on everything from operational (production) progress to upper funnel demand capture, rank position, and full funnel visibility to conversion and P&L metrics.
- Keep our sites and pages technically optimized for mobile users and search performance - including information architecture, schema management, semantic HTML, page speed, and other components of crawling and indexing performance.
What Bankrate Is Looking For:
- Someone who wants to work remotely from home:
- Opportunity to initially start remotely or at the Fort Mill Office is an option.
- After that, this role will work primarily in a remote capacity.
- Ability to support Red Ventures Operations by working 9 am to 5 pm Eastern Time is needed.
- Someone who can travel on a monthly basis:
- Ability to work at the Red Ventures’ Corporate Headquarters in Fort Mill, SC, on a monthly basis on Tuesdays, Wednesdays, and Thursdays is needed.
- Ability to work from home the other weeks.
- Someone who is a Growth Marketing Thought Leader:
- A self-starting, proven performer with at least 5 years of experience in SEO.
- A proven leader and developer of talent with a track record of driving strong performance and growth from your team.
- Always curious, with strong communication skills, confidence, and the ability to work with a variety of cross-functional teams.
- Passionate about innovating in organic search, don’t accept theories at face value, and enjoy testing to prove the effectiveness of tactics.
- A frequent reader of SEO journals and newsletters. Stays close to industry trends.
- Opinionated about the long-term direction of organic search and can translate it into strategy.
- Deeply familiar with Google’s quality rater guidelines, Google Search Central blog and SEO starter guides, Web.dev documentation, and the like.
- Diligent in tracking your competitive landscape. Capable of identifying emerging competitor tactics, changes to the SERP, and themes from algorithm updates and can proactively and quickly adapt strategy.
- Innovative thinking around using AI to improve team efficiency on monotonous tasks.
- Interested in full funnel testing and page optimization - bringing in traffic through organic search + on-page multivariate testing to optimize revenue per session.
- Someone with Technical SEO Expertise:
- Ability to work within Content Management System (CMS) like Wordpress and Storyblok
- Ability to collaborate with Bankrate’s Engineering to improve the CMS.
- Familiar with the Scrum Agile Framework of software development.
- Ability to use Microsoft Excel and Google Sheets tools like VLOOKUPs and Pivot Tables.
- Very comfortable working with data using tools Google Analytics, Looker Studio, Google Tag Manager, and similar reporting platforms.
- Ability to optimize SQL Queries or willingness to learn.
- Basic ability to work with HTML, CSS, and JS as it relates to SEO.
- Familiar with several SEO Suites and tools including: Ahrefs, SEMRush, SEOClarity, Botify, Google Search Console, and Screaming Frog.
- Excited to learn how to utilize several proprietary in-house tools for audience identification and multivariate testing.
- Someone who is a Cross-Functional Collaborator:
- Comfortable working with business leaders in forecasting, budgeting, sensitivity analysis, and business modeling.
- Innovative, on-the-spot, creative problem solver who demonstrates both technical and analytical skills; candidates must be comfortable measuring, interpreting, and making fast-paced decisions based on large volumes of sales and m
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