Director of Sales - SaaS (FULLY REMOTE)

Lead the Charge. Own the Wins. Make an Impact!

Director of Sales (B2B SaaS)

About WhatConverts:

WhatConverts built a lead tracking platform to Prove and Grow Marketing ROI for companies spending money on advertising. Our 20,000 customers love us, trust us, and rely on the insights and optimization we provide to help them scale their businesses through effective marketing. After 10 years of continuous development, we’re now setting our sights on expanding to 200,000 customers over the next five years.

Position Overview:

We are seeking a proven sales leader to partner with our product-led growth strategy and drive revenue through a strong outbound sales approach. The ideal candidate will have deep experience selling SaaS products to SMB and mid-market clients, with a strong preference for those who have worked in marketing technology (MarTech). This role demands a process driven leader with a track record of growing revenue, building and scaling high-performing sales teams in a competitive SaaS environment.

In this role you'll get to own:

Sales Leadership & Strategy:

• Refine and execute our existing sales strategy to achieve revenue goals, ensuring it remains a scalable, repeatable process that evolves with market demands.
• Continually iterate sales playbooks and best practices to ensure consistency and scalability.
• Monitor and report on key sales metrics, identifying trends and areas for improvement.

Team Development & Coaching:

• Lead and manage the sales team to meet and exceed targets, providing clear direction and support.
• Foster a results-driven culture, aligning team efforts with company goals.
• Provide regular coaching, feedback, and training to ensure the team’s growth and success.

Collaboration & Alignment:

• Work closely with Marketing and Customer Success to align sales efforts with lead generation, product development, and customer retention strategies.
• Collaborate with senior leadership to ensure sales initiatives support the company’s long-term objectives.

Revenue Growth:

• Drive new business acquisition and expand existing accounts through value-based selling.
• Manage the sales pipeline with accurate forecasting, ensuring visibility into opportunities and performance.
• Participate at a high level in pricing discussions and contract negotiations, ensuring alignment with company revenue goals.

What we’re looking for:

B2B SaaS Expertise:

• Proven success in scaling sales teams in a B2B SaaS environment, ideally with experience selling solutions at $500+/month.
• Strong background in selling MarTech solutions is highly preferred, with a deep understanding of the digital marketing/advertising industry.
• Demonstrated ability to manage sales cycles with SMB and mid-market customers, focusing on value-based sales.
• Experience with the digital marketing landscape, particularly search engine marketing (SEM), is a plus.

Leadership & Management:

• Managed a high-performing sales team of 5+ individuals, with hands-on experience developing highly effective sales talent.
• Proven ability to drive performance, meet sales targets, and motivate remote teams through effective coaching and leadership.

Data-Driven & Strategic:

• Strong analytical mindset with experience tracking key sales metrics, analyzing data, and adjusting strategies accordingly.
• Highly organized with the ability to prioritize and manage multiple tasks in a fast-paced environment.

Education & Experience:

• At least 5-7 years of experience in a Sales Manager or Director of Sales role, with a demonstrated track record of success within B2B SaaS
• Previous experience in marketing technology (MarTech) is a strong advantage.
• Experience with tools like CRM platforms, and other sales enablement technologies.

Company Benefits/Perks:

• Remote-First: Empowered to work agilely in a fully remote environment with no risk of office return.
• Immediate Impact: From day one, take ownership of projects and make a direct impact.
• Health & Wellness: 100% employer-paid premium medical, dental, vision, and life insurance.
• 401k with 5% Match: Secure your future with immediate vesting.
• Employee Support: Access counseling, legal, and debt management services through our EAP.
• Generous PTO & Flexible Time Off: Accrue PTO with additional days for tenure, plus up to 4 hours of flex time per week for personal matters.
• Parental & Bereavement Leave: Paid leave for life’s important moments.
• Volunteer Day: Give back with an annual volunteer day.
• Diversity & Inclusion: Join a positive, supportive, and inclusive workplace.
• Remote Work Perks: $100 monthly stipend to ensure your home office needs are met and company-provided devices.

Before you apply you should:

• Learn about our team
• Watch a product overview or read about our culture
• Read our reviews on G2